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Top Series in United States

Showing 1 - 4 of 4 results for “robert j morais”
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  • Ethics in the Anthropology of Business

    Explorations in Theory, Practice, and Pedagogy

    Edited by Timothy de Waal Malefyt, Robert J Morais ...
    Series series Anthropology and Business
    Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject.This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ... Read more

    $68.99 USD

  • Advertising and Anthropology

    Ethnographic Practice and Cultural Perspectives

    by Timothy de Waal Malefyt, Robert J. Morais ...
    Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze ... Read more

    $54.99 USD

  • The Language of Branding

    Theory, Strategies, and Tactics

    by Dawn Lerman, Robert J. Morais, David Luna ...
    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding ... Read more

    $70.99 USD

  • Advertising and Anthropology

    Ethnographic Practice and Cultural Perspectives

    by Timothy de Waal Malefyt, Robert J. Morais ...
    Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze ... Read more

    $29.99 USD