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Top Series in United States

Showing 1 - 12 of 12 results for “robert j morais”
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  • Advertising and Anthropology

    Ethnographic Practice and Cultural Perspectives

    by Timothy de Waal Malefyt, Robert J. Morais ...
    Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze ... Read more

    $54.99 USD

  • The Language of Branding

    Theory, Strategies, and Tactics

    by Dawn Lerman, Robert J. Morais, David Luna ...
    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior.Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding ... Read more

    $70.99 USD

  • Advertising and Anthropology

    Ethnographic Practice and Cultural Perspectives

    by Timothy de Waal Malefyt, Robert J. Morais ...
    Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze ... Read more

    $29.99 USD

  • Ethics in the Anthropology of Business

    Explorations in Theory, Practice, and Pedagogy

    Edited by Timothy de Waal Malefyt, Robert J Morais ...
    Series series Anthropology and Business
    Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject.This timely collection considers a range of ethical issues in business through the examination of anthropologically informed theory and case examples. The meaning of ... Read more

    $68.99 USD

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  • Lowering Higher Education

    The Rise of Corporate Universities and the Fall of Liberal Education

    by James Cote, Anton L. Allahar ...
    What happens to the liberal arts and science education when universities attempt to sell it as a form of job training? In Lowering Higher Education, a follow-up to their provocative 2007 book Ivory Tower Blues, James E. Côté and Anton L. Allahar explore the subverted 'idea of the university' and the forces that have set adrift the mission of these institutions. Côté and Allahar connect the ... Read more

    $35.99 USD

  • Educational Leadership at 2050

    Conjectures, Challenges, and Promises

    by Rosemary Papa, Fenwick W. English, Theodore Creighton ...
    This is a practical, bold, no-holds barred look at challenges facing educational leaders and the university programs that prepare them through mid-century. It examines key continuities and discontinuities of current times for school, education, and society. Both practice and preparation occur in contested social space, the implications of which are explored in a post industrial, digital age.The ... Read more

    $33.19 USD

  • In Defense of Disciplines

    Interdisciplinarity and Specialization in the Research University

    by Jerry A. Jacobs ...
    Calls for closer connections among disciplines can be heard throughout the world of scholarly research, from major universities to the National Institutes of Health. In Defense of Disciplines presents a fresh and daring analysis of the argument surrounding interdisciplinarity. Challenging the belief that blurring the boundaries between traditional academic fields promotes more integrated research ... Read more

    $24.49 USD

  • The Greenwash Effect

    Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands

    by Guy Pearse ...
    Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even friended” Greenpeace. All across the globe big corporations are spending big bucks trying to ... Read more

    $15.99 USD

  • Creating Interdisciplinary Campus Cultures

    A Model for Strength and Sustainability

    by Julie Thompson Klein ...
    Praise for Creating Interdisciplinary Campus Cultures"Klein's analysis shows convincingly that from research in the sciences to new graduate-level programs and departments, to new designs for general education, interdisciplinarity is now prevalent throughout American colleges and universities. . . . Klein documents trends, traces historical patterns and precedents, and provides practical advice. ... Read more

    $39.00 USD

  • Distrusting Educational Technology

    Critical Questions for Changing Times

    by Neil Selwyn ...
    Distrusting Educational Technology critically explores the optimistic consensus that has arisen around the use of digital technology in education. Drawing on a variety of theoretical and empirical perspectives, this book shows how apparently neutral forms of educational technology have actually served to align educational provision and practices with neo-liberal values, thereby eroding the nature ... Read more

    $59.99 USD

  • Black, Brown, Bruised

    How Racialized STEM Education Stifles Innovation

    by Ebony Omotola McGee ...
    2022 PROSE Award FinalistDrawing on narratives from hundreds of Black, Latinx, and Indigenous individuals, Ebony Omotola McGee examines the experiences of underrepresented racially minoritized students and faculty members who have succeeded in STEM. Based on this extensive research, McGee advocates for structural and institutional changes to address racial discrimination, stereotyping, and hostile ... Read more

    $24.39 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Formation of Scholars

    Rethinking Doctoral Education for the Twenty-First Century

    by George E. Walker, Chris M. Golde, Laura Jones, Andrea Conklin Bueschel, Pat Hutchings ...
    Series Book 11 - Jossey-Bass/Carnegie Foundation for the Advancement of Teaching
    This groundbreaking book explores the current state of doctoral education in the United States and offers a plan for increasing the effectiveness of doctoral education. Programs must grapple with questions of purpose. The authors examine practices and elements of doctoral programs and show how they can be made more powerful by relying on principles of progressive development, integration, and ... Read more

    $38.00 USD