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“robert j galka”

Showing 1 - 12 of 12 results for “robert j galka”
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  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy

    by Roger J. Baran, Robert J. Galka ...
    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This ... Read more

    $165.00 USD

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  • Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

    by Doug Lipp ...
    With a Foreword by Jim Cora, former Chairman of Disneyland International"A leadership blueprint, applicable in any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship"When I first arrived at The Walt Disney Company, I was surprised to find I had to go back to school--at Disney University! There, I learned the fundamentals of guest service that ... Read more

    $20.79 USD

  • UnSelling

    The New Customer Experience

    by Scott Stratten, Alison Kramer ...
    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Customer Experience 3.0

    High-Profit Strategies in the Age of Techno Service

    by John A. Goodman ...
    Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right.Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service ... Read more

    $18.79 USD or Free with Kobo Plus

  • Extreme Trust

    Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised

    by Don Peppers, Martha Rogers ...
    How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency ... Read more

    $5.99 USD

  • Service Fanatics: How to Build Superior Patient Experience the Cleveland Clinic Way

    by James Merlino ...
    THE PROVEN MODEL FOR DRIVING POSITIVE ORGANIZATIONAL CHANGECleveland Clinic has long been recognized for driving some of the best clinical outcomes in the nation, but it was not always a leader in patient experience. There was atime when this revered organization ranked among the lowest in the country in this area. Within ten years, however, it had climbed to among the highest and has emerged as ... Read more

    $27.39 USD

  • The Commitment Engine

    Making Work Worth It

    by John Jantsch ...
    Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • A Crowdfunder's Strategy Guide

    Build a Better Business by Building Community

    by Jamey Stegmaier ...
    More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community ... Read more

    $17.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Business-to-Business Marketing

    A step-by-step guide

    by Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

    $9.09 USD

  • Building the Value Machine

    Transforming Your Business Through Collaborative Customer Partnerships

    by Peter Cheverton, Kingsley Weber ...
    Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.This book provides a solution to the challenge of finding the right organizational structures, the right planning and ... Read more

    $44.99 USD

  • Breaking Through, 2nd Edition

    Implementing Disruptive Customer Centricity

    by S. Vandermerwe ...
    Series series Business and Management (R0)
    Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so ... Read more

    $49.49 USD

  • The Celebrity Experience

    Insider Secrets to Delivering Red Carpet Customer Service

    by Donna Cutting ...
    The Celebrity Experience combines the best practices of the business world with those of the celebrity world to create a practical and proactive guide for anyone who wants to bring their business’s internal and external customer service to the level of star treatment. Based on the unique ways celebrities are treated, the book shares techniques you can use to treat your customers to a red-carpet ... Read more

    $20.00 USD