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“robert j galka”

Showing 1 - 12 of 12 results for “robert j galka”
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  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy

    by Roger J. Baran, Robert J. Galka ...
    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This ... Read more

    $165.00 USD

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  • UnSelling

    The New Customer Experience

    by Scott Stratten, Alison Kramer ...
    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Customer Experience 3.0

    High-Profit Strategies in the Age of Techno Service

    by John A. Goodman ...
    Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right.Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service ... Read more

    $18.79 USD or Free with Kobo Plus

  • Business-to-Business Marketing

    A step-by-step guide

    by Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

    $9.09 USD

  • Building the Value Machine

    Transforming Your Business Through Collaborative Customer Partnerships

    by Peter Cheverton, Kingsley Weber ...
    Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.This book provides a solution to the challenge of finding the right organizational structures, the right planning and ... Read more

    $44.99 USD

  • The Ultimate Guide On How to Be Naturally Persuasive

    Influence People Without Manipulative Persuasion Tactics and Strategies!

    by Aiden Sisko ...
    Today we are going to be talking about a special way of influencing or persuasion that is not so much about the tactics and strategies but is as effective if not more so than manipulation! This will allow you to be influential more easily and effortlessly! You'll just naturally become charismatic, highly persuasive to people without even trying too hard!This is especially useful to communications ... Read more

    $0.99 USD or Free with Kobo Plus

  • Who's Afraid of the Big Idea?

    by George Kiley ...
    Existing on the front line of evolving customer expectations, retail offers a fantastic window into the broader changing customer culture of our times, and the fundamental need to re-think business from the ground-up.My work in retail has introduced me to many great thinkers, innovators and go-getters. Over the past year, I've spoken to many wonderful, knowledgeable and creative people on the fore ... Read more

    Free

  • Back to the Future: Using Marketing Basics to Provide Customer Value

    Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

    Edited by Nina Krey, Patricia Rossi ...
    Series series Springer Nature Proceedings excluding Computer Science
    This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer ... Read more

    $188.09 USD

  • Return of the Hustle

    The Art of Marketing With Music

    by Eric Sheinkop ...
    Series series Business and Management (R0)
    Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality?If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game ... Read more

    $44.99 USD

  • Integrating Total Quality Management in a Library Setting

    by Susan Jurow, Susan Barnard ...
    Improve the delivery of library services by implementing total quality management (TQM), a system of continuous improvement employing participative management and centered on the needs of customers. Although TQM was originally designed for and successfully applied in business and manufacturing settings, this groundbreaking volume introduces strategies for translating TQM principles from the profit ... Read more

    $102.99 USD

  • Would You Do That to Your Mother?

    The "Make Mom Proud" Standard for How to Treat Your Customers

    by Jeanne Bliss ...
    **Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to customer experience and culture transformation makes this achievement possible.Bliss urges companies to** make business persona**l to earn ardent fans and admirers, by focusing on one deceptively simple question: "Would you do that to your mother?**"“Make Mom Proud” ... Read more

    $6.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Superior Customer Value

    Strategies for Winning and Retaining Customers, Third Edition

    by Art Weinstein, D. Hank Ellison ...
    A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo ... Read more

    $265.00 USD