Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Seducing the Subconscious

The Psychology of Emotional Influence in Advertising

by Robert Heath ...

Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to ... Read more

$32.00 USD

Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to
... Read more
Millimeter Wave Wireless Communications

by Theodore Rappaport, Robert Heath Jr., Robert Daniels, James Murdock ...

The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design“This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who are well respected by the industry. I highly recommend studying this book in detail.”—Ali Sadri, Ph.D., Sr. ... Read more

$107.99 USD

The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design“This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who are well respected by the industry. I highly recommend studying this book in detail.”—Ali Sadri, Ph.D., Sr.
... Read more
Gerrymandering Texas

by Steve Bickerstaff ...

What if gerrymandering were not just a hot button contemporary political issue but actually a deep story of how Texas came to be?Gerrymandering Texas uses relevant legislation and court cases to tell the political history of the state of Texas. Writing out of decades of experience as an assistant attorney general, senate parliamentarian, expert consultant on redistricting, and law professor, Steve ... Read more

$9.95 USD

What if gerrymandering were not just a hot button contemporary political issue but actually a deep story of how Texas came to be?Gerrymandering Texas uses relevant legislation and court cases to tell the political history of the state of Texas. Writing out of decades of experience as an assistant attorney general, senate parliamentarian, expert consultant on redistricting, and law professor, Steve
... Read more

Making Habits, Breaking Habits

Why We Do Things, Why We Don't, and How to Make Any Change Stick

by Jeremy Dean ...

"An accessible and informative guide for readers to take control of their lives" ( Publishers Weekly).Habits are more powerful than willpower—if you know how to make them work for you.How long does it take to form a new habit? Say you want to go to the gym regularly, learn a new language, make new friends, practice a musical instrument, or use your work time more profitably. How long should it ... Read more

$12.99 USD

Also available as: Audiobook

"An accessible and informative guide for readers to take control of their lives" ( Publishers Weekly).Habits are more powerful than willpower—if you know how to make them work for you.How long does it take to form a new habit? Say you want to go to the gym regularly, learn a new language, make new friends, practice a musical instrument, or use your work time more profitably. How long should it
... Read more

Also available as: Audiobook
Me, Myself, and Us

The Science of Personality and the Art of Well-Being

by Brian R Little, PhD ...

How does your personality shape your life and what, if anything, can you do about it?Are you hardwired for happiness, or born to brood? Do you think you're in charge of your future, or do you surf the waves of unknowable fate? Would you be happier, or just less socially adept, if you were less concerned about what other people thought of you? And what about your "Type A" spouse: is he or she ... Read more

$14.99 USD

How does your personality shape your life and what, if anything, can you do about it?Are you hardwired for happiness, or born to brood? Do you think you're in charge of your future, or do you surf the waves of unknowable fate? Would you be happier, or just less socially adept, if you were less concerned about what other people thought of you? And what about your "Type A" spouse: is he or she
... Read more
The Complete Idiot's Guide to U.S. Government and Politics

by Franco Scardino ...

The governed must know their governmentUnderstanding how our government functions and the political forces that influence it is vital for all Americans. As a comprehensive overview and history of the subject, this book is designed to help anyone interested in learning about our government and the origins of its complex inner workings, our political system, and key elements that have affected our ... Read more

$9.99 USD

The governed must know their governmentUnderstanding how our government functions and the political forces that influence it is vital for all Americans. As a comprehensive overview and history of the subject, this book is designed to help anyone interested in learning about our government and the origins of its complex inner workings, our political system, and key elements that have affected our
... Read more
Decoded

The Science Behind Why We Buy

by Phil Barden ...

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy ... Read more

$38.00 USD

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy
... Read more
Unconscious Branding

How Neuroscience Can Empower (and Inspire) Marketing

by Douglas Van Praet ...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer ... Read more

Was $12.99 USD Now $2.99 USD

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer
... Read more
Understanding the Arizona Constitution

by Toni McClory ...

Arizona became the nation’s 48th state in 1912 and since that time the Arizona constitution has served as the template by which the state is governed. Toni McClory’s Understanding the Arizona Constitution has offered insight into the inner workings and interpretations of the document—and the government that it established—for almost a decade.Since the book’s first publication, significant ... Read more

$17.99 USD

Also available as: Audiobook

Arizona became the nation’s 48th state in 1912 and since that time the Arizona constitution has served as the template by which the state is governed. Toni McClory’s Understanding the Arizona Constitution has offered insight into the inner workings and interpretations of the document—and the government that it established—for almost a decade.Since the book’s first publication, significant
... Read more

Also available as: Audiobook
Hidden Persuasion

33 psychological influence techniques in advertising

by Marc Andrews, Matthijs van Leeuwen, Rick van Baaren ...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology ... Read more

$18.99 USD

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology
... Read more
The Sagebrush State, 6th Edition

Nevada's History, Government, and Politics

by Michael W. Bowers ...

Series series Shepperson Series in Nevada History
Nevada’s politics are in large measure the result of its turbulent history and harsh environment. Michael W. Bowers’s concise volume explains the dynamics of the political formation process, which is strikingly unique among the fifty states. Even today, Nevada is unlike the other states in its politics and culture: economically right, yet libertarian and home to widespread gaming and a 24/7 ... Read more

$25.89 USD

Nevada’s politics are in large measure the result of its turbulent history and harsh environment. Michael W. Bowers’s concise volume explains the dynamics of the political formation process, which is strikingly unique among the fifty states. Even today, Nevada is unlike the other states in its politics and culture: economically right, yet libertarian and home to widespread gaming and a 24/7
... Read more
American Government 101

From the Continental Congress to the Iowa Caucus, Everything You Need to Know About US Politics

by Kathleen Sears ...

Series series Adams 101 Series
Understand American government, elections, and the Constitution with this engaging, accessible introduction to how US politics really works.Too often, textbooks turn the noteworthy details of government into tedious discourse that would put even the president to sleep. American Government 101 cuts out the boring explanations, and instead provides a hands-on lesson that keeps you engaged as you ... Read more

$10.99 USD

Also available as: Audiobook

Understand American government, elections, and the Constitution with this engaging, accessible introduction to how US politics really works.Too often, textbooks turn the noteworthy details of government into tedious discourse that would put even the president to sleep. American Government 101 cuts out the boring explanations, and instead provides a hands-on lesson that keeps you engaged as you
... Read more

Also available as: Audiobook

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“robert heath”

Seducing the Subconscious

Millimeter Wave Wireless Communications

Gerrymandering Texas

People who read these also enjoyed

Making Habits, Breaking Habits

Me, Myself, and Us

The Complete Idiot's Guide to U.S. Government and Politics

Decoded

Unconscious Branding

Understanding the Arizona Constitution

Hidden Persuasion

The Sagebrush State, 6th Edition

American Government 101

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“robert heath”

Show:

People who read these also enjoyed