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“robert h gass”

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  • Persuasion

    Social Influence and Compliance Gaining

    by Robert H. Gass, John S. Seiter ...
    The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts.In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, ... Read more

    $134.99 USD