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Top Series in United States

Showing 1 - 12 of 12 results for “robert g cooper”
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  • Winning At New Products

    by Robert G. Cooper ...
    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... Read more

    $16.99 USD

  • Myositis

    Edited by Hector Chinoy, Robert G. Cooper ...
    Series series Oxford Rheumatology Library
    The idiopathic inflammatory myopathies (IIM) are a rare group of autoimmune diseases, negatively affecting the lives of an estimated 250,000 people worldwide. Delays in diagnosis often occur owing to a lack of recognition of disease presentation, or misdiagnosis, both of which can lead to muscle atrophy. This new addition to the Oxford Rheumatology Library series focuses on providing a summary of ... Read more

    $38.69 USD

  • Audiobook

    Winning at New Products

    Creating Value Through Innovation

    by Robert G. Cooper ...
    Narrated by James Edward Thomas ...

    Unabridged

    17 hours 25 min

    A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholarFor more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the ... Read more

    $38.99 USD

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  • Audiobook

    The Lean Startup

    How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    by Eric Ries ...
    Narrated by Eric Ries ...

    Unabridged

    8 hours 38 min

    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Read more

    $20.99 USD

    Also available as: eBook

    Also available as: eBook

  • Sketching User Experiences: The Workbook

    by Saul Greenberg, Sheelagh Carpendale, Nicolai Marquardt, Bill Buxton ...
    In Sketching User Experiences: The Workbook, you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods will be your sketching repertoire: a toolkit where you can choose the method most appropriate for developing your ideas, which will help you cultivate a ... Read more

    $18.99 USD

  • Contemporary Diagnosis and Management of Fibromyalgia®

    by Philip J. Mease, MD ...
    Fibromyalgia is a complex, multifaceted syndrome that presents a major challenge to clinicians in establishing a diagnosis and in evaluating the effects of treatment. However, current research and improved diagnostic criteria are helping clinicians improve their knowledge of the fibromyalgia patient population, and new drugs better targeted to the specific pathophysiology of the condition are ... Read more

    $14.99 USD

  • Qualitative Consumer and Marketing Research

    by Eileen Fischer, Robert Kozinets, Russell W. Belk ...
    How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Read more

    $93.59 USD

  • Manual of Biological Markers of Disease

    Edited by W.J. van Venrooij, Ravinder N. Maini ...
    A comprehensive reference work:This looseleaf work is an authoritative compilation of methods for the detection of autoantibodies (Section A: Methods of Autoantibody Detection); the structure, function, and molecular and biochemical concepts of autoantigens (Section B: Autoantigens); and the clinical significance of measuring autoantibodies in patients with rheumatic, connective tissue and ... Read more

    $49.99 USD

  • Pulmonary Manifestations of Rheumatic Disease

    A Comprehensive Guide

    Edited by Paul F. Dellaripa, Aryeh Fischer, Kevin R. Flaherty ...
    Series series Medicine (R0)
    The spectrum of systemic rheumatologic disease (often termed connective tissue disease) is characterized by autoimmune-mediated organ dysfunction, and the lungs are a frequent target. There are numerous pulmonary manifestations associated with connective tissue diseases, and all patients with rheumatologic disease are at risk of developing associated lung disease. Pulmonary Manifestations of ... Read more

    $89.09 USD

  • Measuring Customer Experience

    How to Develop and Execute the Most Profitable Customer Experience Strategies

    by Philipp Klaus ...
    Series series Business and Management (R0)
    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

    $53.99 USD

  • Bone Densitometry in Clinical Practice

    Application and Interpretation

    by Sydney Lou Bonnick ...
    Series series Medicine (R0)
    Bone densitometry (BD) is an extraordinary clinical tool. It provides a safe, non-invasive window to the skeleton. Through that window, a physician can obtain vital clinical information that enhances diagnosis and improves patient management. Further, much has changed in the last decade to make bone densitometry the especially fascinating field of medicine it is today, incorporating imaging, ... Read more

    $143.09 USD

  • Marketing to the Ageing Consumer

    The Secrets to Building an Age-Friendly Business

    by D. Stroud, K. Walker ...
    Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Read more

    $49.99 USD