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“robert e linneman”

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  • Marketing Planning in a Total Quality Environment

    by William Winston, John L Stanton, Robert E Linneman ...
    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, ... Read more

    $57.99 USD