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Showing 1 - 12 of 20 results for “robert e hinson”
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  • Redefining Public Relations in Emerging Markets

    Regional Insights from Africa, South America and Asia

    Edited by Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Series series Business and Management (R0)
    This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia.Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners.The authors explore the unique ways organisations ... Read more

    $116.99 USD

  • Strategic Public Relations in Emerging Economies

    Public and Private Sector Perspectives

    Edited by Genevieve Bosah, Robert E. Hinson, Eric Kwame Adae ...
    Series series Literature, Cultural and Media Studies (R0)
    This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, authors draw on insights from both the public and private sectors of developing societies.The chapters explore the unique cultural nuances, socio-political contexts, and emerging trends that ... Read more

    $116.09 USD

  • Social Media Marketing Management

    How to Penetrate Emerging Markets and Expand Your Customer Base

    by Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe ...
    This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage.In emerging markets and ... Read more

    $68.99 USD

  • Small Business and Entrepreneurial Development in Africa

    A Route to Sustained Economic Development

    Edited by Robert E. Hinson, Doreen Anyamesem Odame, Eric Kwame Adae, Kwame Adom ...
    Series series Business and Management (R0)
    This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital and raw materials as well as the reliance on the informal sector. All these issues, the Editors argue, have been exacerbated by the advent of the COVID-19 pandemic. However, entrepreneurship must be at ... Read more

    $170.99 USD

  • Digital Business in Africa

    Social Media and Related Technologies

    Edited by Ogechi Adeola, Jude N. Edeh, Robert E. Hinson ...
    Series series Business and Management (R0)
    This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers in several ways and so enterprises in Africa must harness the opportunities in the digital space if ... Read more

    $134.09 USD

  • Green Marketing in Emerging Markets

    Strategic and Operational Perspectives

    Edited by Chipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji, Ayça Can Kirgiz ...
    Series series Business and Management (R0)
    Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices ... Read more

    $170.09 USD

  • Ethics and Accountable Governance in Africa's Public Sector, Volume II

    Mapping a Path for the Future

    Edited by Kemi Ogunyemi, Isaiah Adisa, Robert E. Hinson ...
    Series series Business and Management (R0)
    This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free Trade Area.This second part of a two-volume set spans a wide array of contemporary issues. Chapters explore the challenges related to building an ethical ... Read more

    $89.09 USD

  • Marketing Communications and Brand Development in Emerging Economies Volume I

    Contemporary and Future Perspectives

    Edited by Ogechi Adeola, Robert E. Hinson, A M Sakkthivel ...
    Series series Palgrave Studies of Marketing in Emerging Economies
    Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the ... Read more

    $170.99 USD

  • Marketing Communications and Brand Development in Emerging Markets Volume II

    Insights for a Changing World

    Edited by Ogechi Adeola, Robert E. Hinson, A. M. Sakkthivel ...
    Series series Palgrave Studies of Marketing in Emerging Economies
    Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to ... Read more

    $152.99 USD

  • Ethics and Accountable Governance in Africa's Public Sector, Volume I

    Ethical Compliance and Institutional Performance

    Edited by Kemi Ogunyemi, Isaiah Adisa, Robert E. Hinson ...
    Series series Business and Management (R0)
    This book is an excellent resource for academics and students interested in ethics and accountability in the public sector, as well as for practitioners, NGO workers and policymakers. Over the last decades, issues in ethical leadership have become central to the global call for higher moral standards on the part of corporate organisations and their leaders and managers. The book’s chapters ... Read more

    $179.09 USD

  • Marketing Communications in Emerging Economies, Volume I

    Foundational and Contemporary Issues

    Edited by Thomas Anning-Dorson, Robert E. Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral ...
    Series series Business and Management (R0)
    The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational ... Read more

    $143.99 USD

  • Marketing Communications in Emerging Economies, Volume II

    Conceptual Issues and Empirical Evidence

    Edited by Thomas Anning-Dorson, Robert E. Hinson, Stanley Coffie, Genevieve Bosah, Ibn Kailan Abdul-Hamid ...
    Series series Business and Management (R0)
    Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions ... Read more

    $143.99 USD