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The Elements of Persuasion

Use Storytelling to Pitch Better, Sell Faster & Win More Business

by Richard Maxwell, Robert Dickman ...

"Storytelling is key to almost all business communication. This book shows you how to do it right." —Marshall Goldsmith, New York Timesbestselling author of What Got You Here Won't Get You ThereThe Elements of Persuasion teaches you how to master the art of telling stories—a skill that can help you succeed in any industry or profession.Richard Maxwell and Robert Dickman use their experiences—both ... Read more

$17.29 USD or Free with Kobo Plus

"Storytelling is key to almost all business communication. This book shows you how to do it right." —Marshall Goldsmith, New York Timesbestselling author of What Got You Here Won't Get You ThereThe Elements of Persuasion teaches you how to master the art of telling stories—a skill that can help you succeed in any industry or profession.Richard Maxwell and Robert Dickman use their experiences—both
... Read more

When: The Scientific Secrets of Perfect Timing

by Daniel H. Pink ...

**The instant New York Times Bestseller#1 Wall Street Journal Business BestsellerInstant Washington Post Bestseller"Brims with a surprising amount of insight and practical advice." —The Wall Street JournalDaniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home.**Everyone knows that ... Read more

$14.99 USD

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**The instant New York Times Bestseller#1 Wall Street Journal Business BestsellerInstant Washington Post Bestseller"Brims with a surprising amount of insight and practical advice." —The Wall Street JournalDaniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home.**Everyone knows that
... Read more

Also available as: Audiobook
A Whole New Mind

Why Right-Brainers Will Rule the Future

by Daniel H. Pink ...

New York Times BestsellerAn exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect TimingThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research ... Read more

$12.99 USD

New York Times BestsellerAn exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect TimingThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research
... Read more
Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom ...

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... Read more

$10.99 USD

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge
... Read more

Also available as: Audiobook
Stealing Fire

How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work

by Jamie Wheal, Steven Kotler ...

National BestsellerCNBC and Strategy + Business Best Business Book of the YearIt’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew ... Read more

$2.99 USD

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National BestsellerCNBC and Strategy + Business Best Business Book of the YearIt’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew
... Read more

Also available as: Audiobook
Why We Can't Sleep

Women's New Midlife Crisis

by Ada Calhoun ...

The acclaimed author explores the hidden crises of Gen X women in this "engaging hybrid of first-person confession, reportage [and] pop culture analysis" ( The New Republic).Ada Calhoun was married with children and a good career—and yet she was miserable. She thought she had no right to complain until she realized how many other Generation X women felt the same way. What could be behind this ... Read more

$12.99 USD or Free with Kobo Plus

The acclaimed author explores the hidden crises of Gen X women in this "engaging hybrid of first-person confession, reportage [and] pop culture analysis" ( The New Republic).Ada Calhoun was married with children and a good career—and yet she was miserable. She thought she had no right to complain until she realized how many other Generation X women felt the same way. What could be behind this
... Read more
Getting There

A Book of Mentors

by Gillian Zoe Segal ...

The path to success is rarely easy or direct, and good mentors are hard to find. In Gillian Zoe Segal's Getting There: A Book of Mentors , thirty leaders in diverse fields share their secrets to navigating the rocky road to the top.In an honest, direct, and engaging way, these role models describe the obstacles they faced, the setbacks they endured, and the vital lessons they learned. They ... Read more

$17.29 USD or Free with Kobo Plus

The path to success is rarely easy or direct, and good mentors are hard to find. In Gillian Zoe Segal's Getting There: A Book of Mentors , thirty leaders in diverse fields share their secrets to navigating the rocky road to the top.In an honest, direct, and engaging way, these role models describe the obstacles they faced, the setbacks they endured, and the vital lessons they learned. They
... Read more
The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

by Clotaire Rapaille ...

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed ... Read more

$8.99 USD

Also available as: Audiobook

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed
... Read more

Also available as: Audiobook
Humor, Seriously

Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

by Jennifer Aaker, Naomi Bagdonas ...

WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business.Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now.“The ultimate guide to using the magical power of funny as a tool for leadership and a force ... Read more

$9.99 USD

Also available as: Audiobook

WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business.Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now.“The ultimate guide to using the magical power of funny as a tool for leadership and a force
... Read more

Also available as: Audiobook
Tell to Win

Connect, Persuade, and Triumph with the Hidden Power of Story

by Peter Guber ...

Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.Historically, stories have always been igniters of action, moving ... Read more

$14.99 USD

Also available as: Audiobook

Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both.Historically, stories have always been igniters of action, moving
... Read more

Also available as: Audiobook
Instinct

Rewire Your Brain with Science-Backed Solutions to Increase Productivity and Achieve Success

by Rebecca Heiss ...

A revolutionary approach to unlocking****your innate ability to achieve success in business and in life.Why do we constantly feel overwhelmed by stress, dissatisfied in our careers and relationships, and lacking in real purpose? Why do we seem to sabotage ourselves, hampering our productivity and success? The answer lies in our instincts . . .In every area of life, from business to relationships ... Read more

$17.19 USD

A revolutionary approach to unlocking****your innate ability to achieve success in business and in life.Why do we constantly feel overwhelmed by stress, dissatisfied in our careers and relationships, and lacking in real purpose? Why do we seem to sabotage ourselves, hampering our productivity and success? The answer lies in our instincts . . .In every area of life, from business to relationships
... Read more
Change or Die

The Three Keys to Change at Work and in Life

by Alan Deutschman ...

$11.99 USD

Also available as: Audiobook

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The Elements of Persuasion

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When: The Scientific Secrets of Perfect Timing

A Whole New Mind

Buyology

Stealing Fire

Why We Can't Sleep

Getting There

The Culture Code

Humor, Seriously

Tell to Win

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Change or Die

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