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robert casper

Showing 1 - 12 of 12 results for “robert casper
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  • The Four Quadrants of Want: Achieve Viral Customer Enthusiasm

    by Robert Casper ...
    Needs comprise only half of the demand equation. Wants are the other half.For decades, professional sales strategies focused on the identification, communication, and satisfaction of customer needs. Benefit based selling defined needs from the potential customer's perspective. An expert sales representative made customers aware of those needs and then convinced him or her how the new product best ... Read more

    $1.99 USD or Free with Kobo Plus

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  • Customer Service Course - Necessary Skills For Effective Customer Service

    The main focus of this course is to provide the necessary skills for effective customer service.The most important people in any successful organization are the staff. Without properly trained and motivated staff no company can provide an effective service to their customers.Well trained staff have confidence and enjoy their work. They are more effective in what they do, and are more capable to ... Read more

    $2.99 USD or Free with Kobo Plus

  • Deal Coaching is a Lost Art

    by Peter Bourke ...
    Effective deal coaching is a lost art. Many VP's of Sales know they're not winning their fair share of new business and are frustrated because they can't put their finger on the root cause(s).In the 15 years since Peter Bourke left Accenture to join The Complex Sale he has worked with dozens of companies who are intent on improving their sales effectiveness. With few exceptions, the key ... Read more

    Free

  • Branded Beauty

    How Marketing Changed the Way We Look

    by Mark Tungate ...
    Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo ... Read more

    $28.79 USD

  • 11 Secrets of Time Management for Salespeople

    Gain the Competitive Edge and Make Every Second Count

    by Dave Kahle ...
    The typical salesperson today is overwhelmed, with too much to do and not enough time in which to do it. Salespeople need help, and Dave Kahle provides it.Dave Kahle contends that smart time management is not about cramming more activity into each hour, but about achieving greater results in that hour. The content has been honed in hundreds of seminars and refined by the feedback and experiences ... Read more

    $12.99 USD or Free with Kobo Plus

  • The Art of Significant Relationships

    This anthology was created by the National Speakers Association Mountain West Chapter on behalf of the authors in this book. A unique collection of seventeen essays on how love influences life, work and relationship management. A must read for everyone who desires to make her/his life more meaningful and achieve that illusive level beyond success called 'significance.' ... Read more

    $0.99 USD or Free with Kobo Plus

  • Sales Presentations For Dummies

    Are your sales presentations stuck in the 20th century?Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating today's buyers to pull the trigger on a new deal requires a certain set of skills, and this straightforward text guides you through what you ... Read more

    $15.00 USD

  • Sales Genius

    40 Insights From the Science of Selling

    by Graham Jones ...
    The fast-track MBA in salesImagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time.Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what ... Read more

    $3.99 USD

  • Mobile Marketing

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool ... Read more

    $65.99 USD

  • The Marketing Manual

    by Michael Baker ...
    The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential ... Read more

    Was $42.99 USD Now $36.99 USD

  • How to Close a Sale

    Sales Skills Series, #1

    by David Peters ...
    Series Book 1 - Sales Skills Series
    Every day hundreds, possibly thousands of sales are lost because they were not closed properly. Customers left the store or the website only to go somewhere else to buy the same products.But that does not have to happen to your business. “How to Close a Sale” teaches you how to close sales professionally and effectively. Learn how to take customers and convert them into buyers right on the spot ... Read more

    $4.99 USD or Free with Kobo Plus

  • The Daily Business Calendar, To-Do Planner, and Enterprise Commentary

    Starting a small business is more than a lifestyle change. The exploration, adventure, and risk that it involves have filtered out the smartest entrepreneurs who dared to plunge into an arena of the fast-pace corporate world. If your passion is met with determination and focus, you can employ yourself in order to survive as well as establish your new career in a very challenging yet rewarding ... Read more

    $8.95 USD or Free with Kobo Plus