Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Unlimited access to eBooks
  
  Unlimited access to audiobooks
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Unlimited access to eBooks

Unlimited access to audiobooks

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Explorations in Critical Studies of Advertising

Edited by James F. Hamilton, Robert Bodle, Ezequiel Korin ...

Series series Routledge Research in Cultural and Media Studies
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical ... Read more

$59.99 USD

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical
... Read more

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

by Jack Trout, Steve Rivkin ...

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... Read more

$25.19 USD

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete
... Read more
Audience

Marketing in the Age of Subscribers, Fans and Followers

by Jeffrey K. Rohrs ...

AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to ... Read more

$15.00 USD

AUDIENCEMost companies are still taking one step forward and two steps back in their customer relationships because they don’t understand how to build and engage a long-term online audience. The new job every marketer must learn is “Proprietary Audience Development.” AUDIENCE is a manifesto—a “call to arms”—that every marketer can deliver to their C-Suite in order to permanently put an end to
... Read more
How to Write Web Copy and Social Media Content

Spruce up Your Website Copy, Blog Posts and Social Media Content

by Paul Lima ...

How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on ... Read more

$0.99 USD or Free with Kobo Plus

How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on
... Read more
Reality in Advertising

by Rosser Reeves ...

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, ... Read more

$7.99 USD or Free with Kobo Plus

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese,
... Read more
Brandjam

Humanizing Brands Through Emotional Design

by Marc Gobe ...

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrument” companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects ... Read more

$15.99 USD

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the instrument” companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects
... Read more
E-Book Revolution: The Ultimate Guide To E-Book Success

by Emily Craven ...

The updated 2019 edition is here!There is no use kicking and screaming like a 2 year old in the throes of a marathon tantrum – the e-book revolution is here to stay, for better or worse. While every author’s ultimate dream is to sniff the glue binding of the crisp, off-white pages of their first glossy masterpiece, the reality is that most of us will never write a book that exactly fits a ... Read more

$3.99 USD

The updated 2019 edition is here!There is no use kicking and screaming like a 2 year old in the throes of a marathon tantrum – the e-book revolution is here to stay, for better or worse. While every author’s ultimate dream is to sniff the glue binding of the crisp, off-white pages of their first glossy masterpiece, the reality is that most of us will never write a book that exactly fits a
... Read more
YouTube Traffic

Discover The Little Known Secrets Of Generating Free Website Traffic From YouTube!

by Marcos De Jesus ...

Hot New Marketing Tactic Revealed: How To Get Thousands (Or Even Millions) Of Visitors To Your Sites With Free Online Video Sites... "Here's How To Get Unlimited New Visitors To Your Websites Without Paying A Penny (Other Than Video Production Costs) Using Free Online Video Sites Like YouTube..." Stop Putting Up With Expensive Banner Ads And Pay-Per-Click Campaigns Which Make You Pay Ongoing ... Read more

$0.99 USD

Hot New Marketing Tactic Revealed: How To Get Thousands (Or Even Millions) Of Visitors To Your Sites With Free Online Video Sites... "Here's How To Get Unlimited New Visitors To Your Websites Without Paying A Penny (Other Than Video Production Costs) Using Free Online Video Sites Like YouTube..." Stop Putting Up With Expensive Banner Ads And Pay-Per-Click Campaigns Which Make You Pay Ongoing
... Read more
Branding Cities

Cosmopolitanism, Parochialism, and Social Change

Edited by Stephanie Hemelryk Donald, Eleonore Kofman, Catherine Kevin ...

Series series Routledge Advances in Geography
Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new migrant communities creates complex urban borders and variegated representations (academic, cinematic, ... Read more

$67.99 USD

Fierce competitiveness between established and emerging major cities, such as Berlin, London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. At the same time, the transformation of settled and new migrant communities creates complex urban borders and variegated representations (academic, cinematic,
... Read more
Punctuation Primer

by Bruce Anthony ...

An indispensable writing tool for authors.This Punctuation Primer contains generally accepted rules authors need to make reading clear, and enjoyable. This e-book is intended to be left open on the desktop as a ready reference while writing. It explains and provides examples for:Commas Semicolons ColonsDashes Ellipses ParenthesesQuestions Quotations ExclamationsPeriods Dates ApostrophesDialogue ... Read more

$2.99 USD

An indispensable writing tool for authors.This Punctuation Primer contains generally accepted rules authors need to make reading clear, and enjoyable. This e-book is intended to be left open on the desktop as a ready reference while writing. It explains and provides examples for:Commas Semicolons ColonsDashes Ellipses ParenthesesQuestions Quotations ExclamationsPeriods Dates ApostrophesDialogue
... Read more
Better! Faster! Cheaper!

102 Tips for Improving Agency Performance

by Vivek Kuchibhotla ...

The Agency business has been struggling for the last decade and everyone is looking for solutions. In this book you will find 102 different answers. Some are big picture observations. Others are common sense tips. There are thoughtful observations and insightful approaches. Most of all, it is a call to go back to the nuts and bolts of the business in order to find a way forward. ... Read more

$3.99 USD

The Agency business has been struggling for the last decade and everyone is looking for solutions. In this book you will find 102 different answers. Some are big picture observations. Others are common sense tips. There are thoughtful observations and insightful approaches. Most of all, it is a call to go back to the nuts and bolts of the business in order to find a way forward.
... Read more
Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates

by Shawn Collins ...

In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs.Drawing on his ten years of experience as an affiliate manager and his work as an affiliate marketer since 1997, Collins reveals a process for cultivating and maintaining ... Read more

$1.99 USD

In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs.Drawing on his ten years of experience as an affiliate manager and his work as an affiliate marketer since 1997, Collins reveals a process for cultivating and maintaining
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Routledge Research in Cultural and Media Studies

Explorations in Critical Studies of Advertising

People who read this also enjoyed

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Audience

How to Write Web Copy and Social Media Content

Reality in Advertising

Brandjam

E-Book Revolution: The Ultimate Guide To E-Book Success

YouTube Traffic

Branding Cities

Punctuation Primer

Better! Faster! Cheaper!

Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Routledge Research in Cultural and Media Studies

Show:

People who read this also enjoyed