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“robert alderman”

Showing 1 - 12 of 12 results for “robert alderman”
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  • Copywriting For Beginners Guide

    The Ultimate Copywriter's Handbook to Writing Powerful Advertising, Sales and Marketing Copy

    by Robert Alderman ...
    Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to ... Read more

    $4.99 USD

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  • Fascinate

    Your 7 Triggers to Persuasion and Captivation

    by Sally Hogshead ...
    "Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete ... Read more

    $14.39 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Flip the Funnel

    How to Use Existing Customers to Gain New Ones

    by Joseph Jaffe ...
    Why customer retention is the new acquisitionIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to ... Read more

    $18.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Ten Commandments of YouTube

    by Matt Gielen ...
    Want to develop a rabid and devoted fan base on YouTube? Want millions of subscribers? After reaching 1 million subscribers in a year on our YouTube channel, Cartoon Hangover, and spending years studying the best of the best including Hannah Hart, Shay Carl, Michelle Phan and more, the #1 programming team in the world at Frederator Networks has compiled tried and true methods into the most ... Read more

    Free

  • How to Use MailChimp for Beginners

    The Indie Author's Guide to Email Marketing

    by Adam Netherlund ...
    As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp.If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, ... Read more

    $2.99 USD

  • Making Rain with Events: Engage Your Tribe, Create Raving Fans, and Deliver Bottom Line Results with Event Marketing

    by Scott Ingram ...
    "Every marketing executive who invests in events as part of theirmarketing mix should do themselves a favor and read this book."—Joe Pulizzi, Founder of the Content Marketing Institute,and Host of Content Marketing WorldScott Ingram of Certain has brought together some of the top ideas,and best practices from a team of modern marketing experts.Learn how to create an integrated event marketing ... Read more

    $7.99 USD or Free with Kobo Plus

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

    by Paul M. Rand ...
    Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-MouthHighly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are ... Read more

    $20.79 USD

  • Angel Customers & Demon Customers

    Discover Which is Which, and Turbo-Charge Your Stock

    by Larry Selden, Geoff Colvin ...
    One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 ... Read more

    Was $19.99 USD Now $14.99 USD

  • List Building Blueprint

    by Bill Davis ...
    Use this book as a model to build your own email list of subscribers. In it, you will learn all the steps you need to take in order to grow your email list. You will learn how to set up your list, drive traffic to your landing page, build compelling offers to entice people to sign up as subscribers, and create all of the supporting materials, pages, and follow up emails to make your email list ... Read more

    Free

  • Affiliate Marketing for beginers !

    by benoit dubuisson ...
    In Affiliate Marketing For Beginners you will learnvaluable information on how you can successfullystart and manage your own affiliate business.Inside this first chapter we’re going to go over thebasics of affiliate marketing so you know exactly whatyou're getting into.Affiliate marketing can provide you with theopportunity to earn money doing what you are goodat.Affiliate marketing can also allow ... Read more

    $13.59 USD

  • Writing Emails that Sell

    by Joseph Klein ...
    Do you have a product or service and a list of potential customers who'd like to hear from you?This to-the-point guide will show you exactly how to write emails that win maximum sales. Written by an experienced copywriter who's crafted sales emails for five-figure vacation packages and widely used business software, it explains:- How to trigger immediate action by your clients -- by including just ... Read more

    $37.00 USD or Free with Kobo Plus

  • Direct Marketing In A Week

    Maximize Sales Through Direct Mail In Seven Simple Steps

    by Patrick Forsyth ...
    Direct marketing just got easierPicking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be ... Read more

    $2.99 USD