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The Art of Crisis Leadership

Save Time, Money, Customers and Ultimately, Your Career

by Rob Weinhold, Kevin Cowherd ...

In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the ... Read more

$8.69 USD

In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the
... Read more

Marketing Metrics

The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

$44.99 USD

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
... Read more
Faster, Higher, Farther

How One of the World's Largest Automakers Committed a Massive and Stunning Fraud

by Jack Ewing ...

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than ... Read more

$12.99 USD

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than
... Read more
Public Relations

by Edward L. Bernays ...

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during ... Read more

$19.99 USD

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during
... Read more
Lisa, Bright and Dark

by John Neufeld ...

Selected as one of The New York Times Book Review's Best Books of the Year and honored worldwide, Lisa, Bright and Dark was an immediate sensation when it was first published. Detailing how mental illness affects friends and family of the ill, Lisa, Bright and Dark has been in print for more than forty years. Its value has not diminished over time, and readers throughout the world contact the ... Read more

$6.29 USD or Free with Kobo Plus

Selected as one of The New York Times Book Review's Best Books of the Year and honored worldwide, Lisa, Bright and Dark was an immediate sensation when it was first published. Detailing how mental illness affects friends and family of the ill, Lisa, Bright and Dark has been in print for more than forty years. Its value has not diminished over time, and readers throughout the world contact the
... Read more
Global Luxury Trends

Innovative Strategies for Emerging Markets

by J. Hoffmann, I. Coste-Manière ...

Series series Business and Management (R0)
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets. ... Read more

$44.99 USD

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
... Read more
Public Relations

Concepts, Practice and Critique

by Jacquie L′Etang ...

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills."- Amanda Coady, The Hague University"A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. ... Read more

$87.29 USD

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills."- Amanda Coady, The Hague University"A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students.
... Read more
EVENTS²

How to organize a successful event?

by Kevin Van der Straeten ...

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, ... Read more

$23.50 USD

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss!EVENTS² is a complete guide for anyone interested in all aspects of the organization of events,
... Read more
PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]

by Kerwin Mathew ...

DESCRIPTION OF BOOKProfitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era."Public Relations And Marketing Communications" is for the public relations practitioners, sales and business people, and public relations/communication studies students ... Read more

$7.29 USD or Free with Kobo Plus

DESCRIPTION OF BOOKProfitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era."Public Relations And Marketing Communications" is for the public relations practitioners, sales and business people, and public relations/communication studies students
... Read more
Active Storytelling

Using Video News Releases for PR Professionals

by Brian Solis, Deirdre K. Breakenridge ...

Series series FT Press Delivers Elements
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an ... Read more

$1.99 USD

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!Social media is ushering in an
... Read more
Crisis Communication in Canada

by Duncan Koerber ...

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and ... Read more

$35.99 USD

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and
... Read more
Secrets of Great Public Speakers Exposed!

by Dale Beaumont ...

IN THIS BOOK YOU WILL DISCOVER...Why the ability to communicate in public is critical to your success.The essential skills all successful speakers have in common.How to overcome fear and project confidence to your audience.How to plan and structure a presentation for maximum impact.How to use the right type of humour and have your audience in stitches.Simple techniques to communicate subconscious ... Read more

$19.95 USD or Free with Kobo Plus

IN THIS BOOK YOU WILL DISCOVER...Why the ability to communicate in public is critical to your success.The essential skills all successful speakers have in common.How to overcome fear and project confidence to your audience.How to plan and structure a presentation for maximum impact.How to use the right type of humour and have your audience in stitches.Simple techniques to communicate subconscious
... Read more

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The Art of Crisis Leadership

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Marketing Metrics

Faster, Higher, Farther

Public Relations

Lisa, Bright and Dark

Global Luxury Trends

Public Relations

EVENTS²

PUBLIC RELATIONS AND MARKETING COMMUNICATIONS [NEW, REVISED, EXPANDED EDITION]

Active Storytelling

Crisis Communication in Canada

Secrets of Great Public Speakers Exposed!

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