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“rob pocock”

Showing 1 - 12 of 12 results for “rob pocock”
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  • Market Research in Health and Social Care

    by Mike Luck, Rob Pocock, Mike Tricker ...
    The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these services seek information on performance and response. Market research contributes to both.This text is a comprehensive and rigorous introduction to the relevance, planning and management of market research in the areas of health and social ... Read more

    $265.99 USD

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  • Public Opinion (Warbler Classics Annotated Edition)

    by Walter Lippmann ...
    In his groundbreaking work Public Opinion (1922), Walter Lippmann, an eminent American writer and political commentator, delves into the intricate dynamics of democracy, shedding light on the pivotal role of citizens. He warns against the perils of propaganda, anticipating its sway on public perception. Lippmann challenges the efficacy of journalism in informing the populace, asserting that ... Read more

    $2.99 USD

  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    by Marshall Sponder ...
    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Read more

    $22.09 USD

  • What Kids Buy

    The Psychology of Marketing to Kids

    by Robert H Reiher, Ph.D., Daniel Acuff ...
    If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, ... Read more

    $15.99 USD

  • When to Use What Research Design

    by W. Paul Vogt, PhD, Dianne C. Gardner, PhD, Lynne M. Haeffele, PhD ...
    Systematic, practical, and accessible, this is the first book to focus on finding the most defensible design for a particular research question. Thoughtful guidelines are provided for weighing the advantages and disadvantages of various methods, including qualitative, quantitative, and mixed methods designs. The book can be read sequentially or readers can dip into chapters on specific stages of ... Read more

    $53.99 USD

  • Predictive Analytics, Data Mining and Big Data

    Myths, Misconceptions and Methods

    by S. Finlay ...
    Series series Business and Management (R0)
    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. ... Read more

    $53.99 USD

  • The Simple Side Of Human Resource Management

    Simple Side Of Business Management, #1

    by Jan H Pieterse ...
    Series Book 1 - Simple Side Of Business Management
    The Simple Side of Human Resource ManagementManaging People Should Not Be Difficult, Boring or ScaryLearn to understand some of the some of the more complex aspects of human resource management in a simpler context.If you are interested in understanding human resource management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring ... Read more

    $4.95 USD or Free with Kobo Plus

  • India Reloaded

    Inside India’s Resurgent Consumer Market

    by D. Sinha ...
    Series series Business and Management (R0)
    Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, ... Read more

    $31.49 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    by Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Customer Visits: Building a Better Market Focus

    Building a Better Market Focus

    by Edward F. McQuarrie ...
    Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, ... Read more

    $87.99 USD

  • Practical Manual of Quality Function Deployment

    by Davide Maritan ...
    Series series Business and Management (R0)
    This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, ... Read more

    $49.49 USD

  • Intercultural Readiness

    Four Competences for Working Across Cultures

    by U. Brinkmann, O. van Weerdenburg ...
    Series series Business and Management (R0)
    Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. ... Read more

    $53.99 USD