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  • A History of Indian Advertising in Ten-and-a-half Chapters

    by Ritu Singh ...
    In the last hundred-odd years, advertising in India has given us life-altering stuff.It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re ... Read more

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  • Silicon Nanowire Optical Waveguide Sensors

    Design and Analysis

    This book examines silicon on insulator waveguide technology through theoretical analysis of rectangular, slot, and nanowire configurations. It covers dispersion analysis of silicon nanowire optical rectangular waveguides with applications in methane sensing, blood glucose detection, and DNA hybridization analysis, and also includes:Comprehensive theoretical analysis of silicon on insulator ... Read more

    $77.99 USD

  • Co-Crystals in Pharmaceutical Sciences

    Design to Applications

    The book is essential for anyone in the pharmaceutical field, as it offers invaluable insights into the innovative world of cocrystals, their design principles, experimental techniques, and practical applications that can significantly enhance drug development and address critical industry challenges.Co-Crystals in Pharmaceutical Sciences: Design to Applications is a comprehensive exploration of ... Read more

    $189.00 USD

  • Adaptive Agro-Management for Environmental Sustainability

    Series series Earth, Environment, and Sustainability
    This book documents information on adaptive agro-management approaches ensuring environmental sustainability. It covers recent sustainable agro-techniques of farming used in developed, developing and under-developed countries such as carbon neutral farming, organic agriculture, use of slow-release fertilizers, nano-agriculture, crop residue management, biochar, vermicompost, agroforestry, climate ... Read more

    $77.99 USD

  • Like Never Before

    The Unheard Narrative

    In this fast-paced practical world, everyone is part of the rat race to do better than others. Meanwhile, love has taken a back seat. Amidst the hollowness of online dating and casual temptations, an old-school couple is determined to thrive. Like an oasis in the desert, this is a symbol of hope; hope that will make you believe in love again. Love does not make you a weaker person, instead, it ... Read more

    $1.99 USD

  • Microextraction Techniques in Analytical Toxicology

    Edited by Rajeev Jain, Ritu Singh ...
    Microextraction Techniques in Analytical Toxicology provides the information readers need to include about cutting-edge sample preparation techniques into their everyday analytical practice, including comprehensive information about principles and state-of-the-art microextraction sample preparation techniques for the analysis of drugs and poisons in biological specimens, especially in forensic and ... Read more

    $67.99 USD

  • Biostimulants in Alleviation of Metal Toxicity in Plants

    Emerging Trends and Opportunities

    Series series Biostimulants and Protective Biochemical Agents
    Biostimulants in Alleviation of Metal Toxicity in Plants: Emerging Trends and Opportunities focuses on the role of substances or micro-organisms whose presence can address issues of metal contamination in soils, seeds and plants. Including a range of biostimulant tools, the book highlights both endogenous and exogenous application. Written and edited by a global team of experts, this book presents ... Read more

    $179.99 USD

  • Phytoremediation

    Management of Environmental Contaminants, Volume 7

    Series series Biomedical and Life Sciences (R0)
    The accumulation of large amounts of contaminants occurs in the environment due to industrialization and various other anthropogenic activities. Contaminants ultimately affect human health worldwide. Organic, inorganic, and radioactive substances are the prevalent forms of environmental contaminants and their complete remediation in soils and sediments is rather a difficult task. Concerns of their ... Read more

    $179.09 USD

  • Aquatic Macrophytes: Ecology, Functions and Services

    Series series Biomedical and Life Sciences (R0)
    This book is a comprehensive collection of information about the features, functions, and services of aquatic macrophytes. As primary producers, aquatic macrophytes form the basis of food webs, play a major role in highly productive aquatic ecosystems, and have a significant impact on ecosystem functions and services. Macrophytes are also known to strongly influence the micro-climate and ... Read more

    $224.09 USD

  • Phytoremediation

    Management of Environmental Contaminants, Volume 6

    Series series Biomedical and Life Sciences (R0)
    This text details the plant-assisted remediation method, “phytoremediation”, which involves the interaction of plant roots and associated rhizospheric microorganisms for the remediation of soil contaminated with high levels of metals, metalloids, fuel and oil hydrocarbons, nano particles, pesticides, solvents, organic compounds and various other contaminants. Many chapters highlight and compare ... Read more

    $287.09 USD

  • Phytoremediation

    Management of Environmental Contaminants, Volume 2

    Series series Biomedical and Life Sciences (R0)
    This text details the plant-assisted remediation method, “phytoremediation”, which involves the interaction of plant roots and associated rhizospheric microorganisms for the remediation of soil contaminated with high levels of metals, pesticides, solvents, radionuclides, explosives, crude oil, organic compounds and various other contaminants. Each chapter highlights and compares the beneficial and ... Read more

    $143.09 USD

  • Phytoremediation

    Management of Environmental Contaminants, Volume 3

    Series series Biomedical and Life Sciences (R0)
    This book details the plant-assisted remediation method, “phytoremediation”, which involves the interaction of plant roots and associated rhizospheric microorganisms for the remediation of soil contaminated with high levels of metals, pesticides, solvents, radionuclides, explosives, crude oil, organic compounds and various other contaminants. Each chapter highlights and compares the beneficial and ... Read more

    $188.09 USD