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“richard e plank”

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  • Fundamentals of Business Marketing Research

    by Richard E Plank, David A Reid, J David Lichtenthal ...
    Get a thorough review of vital research issues!Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a ... Read more

    $77.99 USD