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Showing 1 - 12 of 12 results for “richard e petty”
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  • The Handbook of Personalized Persuasion

    Theory and Application

    Edited by Richard E. Petty, Andrew Luttrell, Jacob D. Teeny ...
    Series series Routledge International Handbooks
    The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain. It also ... Read more

    $68.99 USD

  • Attitudes And Persuasion

    Classic And Contemporary Approaches

    by Richard E Petty ...
    This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity. ... Read more

    $79.99 USD

  • Communication and Persuasion

    Central and Peripheral Routes to Attitude Change

    by John T. Cacioppo, Richard E. Petty ...
    Series series Behavioral Science and Psychology (R0)
    It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively ... Read more

    $134.09 USD

  • Attitude Strength

    Antecedents and Consequences

    Edited by Richard E. Petty, Jon A. Krosnick ...
    Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions ... Read more

    $165.00 USD

  • Attitudes

    Insights from the New Implicit Measures

    Edited by Richard E. Petty, Russell H. Fazio, Pablo Brinol ...
    This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des ... Read more

    $77.99 USD

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  • Self-Regulated Learning and Academic Achievement

    Theoretical Perspectives

    Edited by Barry J. Zimmerman, Dale H. Schunk ...
    This volume brings together internationally known researchers representing different theoretical perspectives on students' self-regulation of learning. Diverse theories on how students become self-regulated learners are compared in terms of their conceptual origins, scientific form, research productivity, and pedagogical effectiveness. This is the only comprehensive comparison of diverse classical ... Read more

    $68.99 USD

  • Advanced Social Psychology

    The State of the Science

    Edited by Roy F. Baumeister, Eli J. Finkel ...
    Social psychology is a flourishing discipline. It explores the most essential questions of the human psyche (e.g., Why do people help or harm others? How do influence professionals get us to do what they want, and how can we inoculate ourselves against their sometimes-insidious persuasion tactics? Why do social relationships exert such powerful effects on people's physical health?), and it does so ... Read more

    $88.19 USD

  • Applied Child Study

    A Developmental Approach

    by Anthony D. Pellegrini, David F. Bjorklund ...
    Child study is a very complex field. Human beings, and children, specifically, are very complex beings. Consequently, simple answers and solutions to problems are very often just that: too simple. This text presents principles and methods for studying children in the varied contexts in which they live and function. These theories and methods can be used as a kind of "tool kit" for application in a ... Read more

    $62.99 USD

  • Handbook of Psychology, Personality and Social Psychology

    by Irving B. Weiner, Howard A. Tennen, Jerry M. Suls ...
    Series Book 5 - Handbook of Psychology
    Psychology is of interest to academics from many fields, as well as to the thousands of academic and clinical psychologists and general public who can't help but be interested in learning more about why humans think and behave as they do. This award-winning twelve-volume reference covers every aspect of the ever-fascinating discipline of psychology and represents the most current knowledge in the ... Read more

    $181.00 USD

  • Social Influence

    The Ontario Symposium, Volume 5

    Edited by Mark P. Zanna, James M. Olson, C. P. Herman ...
    Series series Ontario Symposia on Personality and Social Psychology Series
    First published in 1987. This volume presents papers from the Fifth Ontario Symposium on Personality and Social Psychology, held at the University of Waterloo, August 21-23, 1984. The contributors are active researchers in the area of social influence. One of the purposes of this volume is to provide an accurate picture of our current knowledge about social influence processes. Thus, the chapters ... Read more

    $73.99 USD

  • Handbook of Communication and Social Interaction Skills

    Edited by John O. Greene, Brant R. Burleson ...
    Series series Routledge Communication Series
    Providing a thorough review and synthesis of work on communication skills and skill enhancement, this Handbook serves as a comprehensive and contemporary survey of theory and research on social interaction skills. Editors John O. Greene and Brant R. Burleson have brought together preeminent researchers and writers to contribute to this volume, establishing a foundation on which future study and ... Read more

    $180.00 USD

  • The Wiley Handbook of Contextual Behavioral Science

    by Steven C. Hayes, Robert D. Zettle, Anthony Biglan, Dermot Barnes-Holmes ...
    Series series Wiley Clinical Psychology Handbooks
    The Wiley Handbook of Contextual Behavioral Science describes the philosophical and empirical foundation of the contextual behavioral science movement; it explores the history and goals of CBS, explains its core analytic assumptions, and describes Relational Frame Theory as a research and practice program.This is the first thorough examination of the philosophy, basic science, applied science, and ... Read more

    $166.00 USD