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  • Flagship Marketing

    Concepts and places

    Edited by Tony Kent, Reva Brown ...
    Series series Routledge Advances in Management and Business Studies
    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. ... Read more

    $70.99 USD

  • Doing Your Dissertation in Business and Management

    The Reality of Researching and Writing

    Series series SAGE Study Skills Series
    This is a research book with a difference. It tells the truth about the research process. Each phase of a research project is addressed in the simultaneous order in which researchers often undertake them. Importantly, the book recognizes that writing up a research project is rarely organized in the form in which the dissertation is finally presented.Readers are given guidelines to help them assess ... Read more

    $62.99 USD

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  • Basic Principles of Curriculum and Instruction

    The acclaimed classic shows educators how to set classroom objectives, select learning experiences, organize instruction, and evaluate progress.In 1949, a small book had a big impact on education. In just over one hundred pages, Ralph W. Tyler presented the concept that curriculum should be dynamic, a program under constant evaluation and revision. Curriculum had always been thought of as a static ... Read more

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  • Managing Organizational Change

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  • Engaging in Action Research

    A Practical Guide to Teacher-Conducted Research for Educators and School Leaders

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  • How to Write a Better Thesis

    Series series Computer Science (R0)
    From proposal to examination, producing a dissertation or thesis is a challenge. Grounded in decades of experience with research training and supervision, this fully updated and revised edition takes an integrated, down-to-earth approach drawing on case studies and examples to guide you step-by-step towards productive success.Early chapters frame the tasks ahead and show you how to get started. ... Read more

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  • Organizational Consulting

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  • Critical Thinking Skills for Education Students

    Series series Study Skills in Education Series
    Revised and extended to cover critical reflection and evaluation of information resources, this new edition ofCritical Thinking Skills for Education Students is a practical and user-friendly text to help education students develop their understanding of critical analysis. It outlines the skills needed to examine and challenge data and encourages students to adopt this way of thinking to enrich ... Read more

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