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Fanocracy

Turning Fans into Customers and Customers into Fans

by David Meerman Scott, Reiko Scott ...

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.In the second edition of this essential book, leading business growth ... Read more

$9.99 USD

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From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.In the second edition of this essential book, leading business growth
... Read more

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk ...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media ... Read more

$2.99 USD

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media
... Read more

Also available as: Audiobook
The Revenge of Analog

Real Things and Why They Matter

by David Sax ...

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... Read more

$11.99 USD

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A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em...
... Read more

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Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Read more

$20.99 USD

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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a
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Skip the Line

The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals

by James Altucher ...

The entrepreneur, angel investor, and bestselling author of Choose Yourself busts the 10,000-hour rule of achieving mastery, offering a new mindset and dozens of techniques that will inspire any professional—no matter their age or managerial level—to pursue their passions and quickly acquire the skills they need to succeed and achieve their dreams.We live in a hierarchical world where experience ... Read more

Was $20.99 USD Now $10.99 USD

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The entrepreneur, angel investor, and bestselling author of Choose Yourself busts the 10,000-hour rule of achieving mastery, offering a new mindset and dozens of techniques that will inspire any professional—no matter their age or managerial level—to pursue their passions and quickly acquire the skills they need to succeed and achieve their dreams.We live in a hierarchical world where experience
... Read more

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Body of Work

Finding the Thread That Ties Your Story Together

by Pamela Slim ...

These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the ... Read more

Was $5.99 USD Now $4.99 USD

These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the
... Read more
Better and Faster

The Proven Path to Unstoppable Ideas

by Jeremy Gutsche ...

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from ... Read more

$5.99 USD

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Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from
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Hey Whipple, Squeeze This

The Classic Guide to Creating Great Advertising

by Luke Sullivan ...

The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s ... Read more

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The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s
... Read more
Romance Your Goals

by Zoe York ...

Series Book 3 - Publishing How To
Our publishing business is an extension of who we are and what we want in life. In order to find success at genre fiction writing, authors need to figure out which projects will move them towards their ideal career. In Romance Your Goals, New York Times and USA Today bestselling romance author Zoe York lays out a new framework for creating a chain of goals, achievable mile markers that point you ... Read more

$4.99 USD or Free with Kobo Plus

Our publishing business is an extension of who we are and what we want in life. In order to find success at genre fiction writing, authors need to figure out which projects will move them towards their ideal career. In Romance Your Goals, New York Times and USA Today bestselling romance author Zoe York lays out a new framework for creating a chain of goals, achievable mile markers that point you
... Read more
The Impact Equation

Are You Making Things Happen or Just Making Noise?

by Chris Brogan, Julien Stanwell Smith ...

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it. ... Read more

$4.99 USD

Also available as: Audiobook

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.
... Read more

Also available as: Audiobook
Make Noise

A Creator's Guide to Podcasting and Great Audio Storytelling

by Eric Nuzum ...

“An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira GlassVeteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes.Nuzum identifies core principles, including what he considers the key to ... Read more

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“An interestingly idiosyncratic and personal vision of how to make podcasts.”—Ira GlassVeteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes.Nuzum identifies core principles, including what he considers the key to
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Free to Make

How the Maker Movement is Changing Our Schools, Our Jobs, and Our Minds

by Dale Dougherty, Ariane Conrad ...

A fascinating study of the global Maker Movement that explores how ‘making’ impacts our personal and social development—perfect for enthusiastic DIY-ersDale Dougherty, creator of MAKE: magazine and the Maker Faire, provides a guided tour of the international phenomenon known as the Maker Movement, a social revolution that is changing what gets made, how it’s made, where it’s made, and who makes it ... Read more

Was $12.99 USD Now $8.99 USD

Also available as: Audiobook

A fascinating study of the global Maker Movement that explores how ‘making’ impacts our personal and social development—perfect for enthusiastic DIY-ersDale Dougherty, creator of MAKE: magazine and the Maker Faire, provides a guided tour of the international phenomenon known as the Maker Movement, a social revolution that is changing what gets made, how it’s made, where it’s made, and who makes it
... Read more

Also available as: Audiobook

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“reiko scott”

Fanocracy

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Jab, Jab, Jab, Right Hook

The Revenge of Analog

Play Bigger

Skip the Line

Body of Work

Better and Faster

Hey Whipple, Squeeze This

Romance Your Goals

The Impact Equation

Make Noise

Free to Make

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