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  • Online Panel Research

    A Data Quality Perspective

    Edited by Mario Callegaro, Reginald P. Baker, Jelke Bethlehem, Jon A. Krosnick, Paul J. Lavrakas, Anja S. Göritz ...
    Series series Wiley Series in Survey Methodology
    Provides new insights into the accuracy and value of online panels for completing surveysOver the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data.This edited volume is one of the first attempts to ... Read more

    $81.00 USD