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“regina luttrell”

Showing 1 - 12 of 15 results for “regina luttrell”
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  • Social Media and Society

    An Introduction to the Mass Media Landscape

    by Regina Luttrell, Adrienne A. Wallace ...
    Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes. ... Read more

    $55.99 USD

  • The PR Agency Handbook

    by Regina Luttrell, Luke W. Capizzo, Adrienne A. Wallace ...
    An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry.Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life.The ... Read more

    $36.49 USD

  • Social Media

    How to Engage, Share, and Connect

    by Regina Luttrell ...
    WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors AssociationReflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters ... Read more

    $30.79 USD

  • Public Relations and the Rise of AI

    Edited by Regina Luttrell, Adrienne A. Wallace ...
    This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to ... Read more

    $57.99 USD

  • Strategic Social Media as Activism

    Repression, Resistance, Rebellion, Reform

    Edited by Regina Luttrell, Adrienne Wallace ...
    Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism.As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action ... Read more

    $57.99 USD

  • The Emerald Handbook of Computer-Mediated Communication and Social Media

    Edited by Jeremy Harris Lipschultz, Karen Freberg, Regina Luttrell ...
    Joining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication(CMC) and social media. Featuring 40 comprehensive chapters of new research that focuses on what is new, relevant, and cutting edge in the areas of CMC and social media, authors critically explore topics ranging from social ... Read more

    $189.49 USD

  • Democracy in the Disinformation Age

    Influence and Activism in American Politics

    Edited by Regina Luttrell, Lu Xiao, Jon Glass ...
    In this book established researchers draw on a range of theoretical and empirical perspectives to examine social media’s impact on American politics. Chapters critically examine activism in the digital age, fake news, online influence, messaging tactics, news transparency and authentication, consumers’ digital habits and ultimately the societal impacts that continue to be created by combining ... Read more

    $55.99 USD

  • Gen Z

    The Superhero Generation

    by Regina Luttrell, Karen McGrath ...
    Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities.From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they ... Read more

    $32.99 USD

  • Research Perspectives on Social Media Influencers and Brand Communication

    by Brandi Watkins, Alisa Agozzino, Lisa Harrison, Alexa Landsberger, Regina Luttrell, Ronda Mariani, Kylie Torres, Courtney A. Barclay, Kelli S. Burns, Terri N. Hernandez0, Amanda R. Martinez1, Adrienne A. Wallace2, Kearston L. Wesner3, Dr, Prof Jenna M. Lo Castro4 ...
    Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public ... Read more

    $34.79 USD

  • A Practical Guide to Ethics in Public Relations

    by Regina Luttrell, Jamie Ward ...
    On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required ... Read more

    $38.89 USD

  • Brew Your Business

    The Ultimate Craft Beer Playbook

    by Regina Luttrell, M. Todd Luttrell, Karen McGrath, Sean McGrath ...
    Craft beer culture and industry have recently grown exponentially with over 4000 craft brewers operating in the United States alone.Brew Your Business: The Ultimate Craft Beer Playbook incorporates cultural, legal, business, public relations, management, science, networking, and brewing experience into one easily accessible book for everyone wanting to know more about craft beer brewing, tasting, ... Read more

    $35.99 USD

  • The Millennial Mindset

    Unraveling Fact from Fiction

    by Regina Luttrell, Karen McGrath ...
    We’ve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We’ve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation?The ... Read more

    $44.59 USD