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“randy olson”

Showing 1 - 12 of 13 results for “randy olson”
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  • Houston, We Have a Narrative

    Why Science Needs Story

    by Randy Olson ...
    Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills.Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require.That's a huge mistake, ... Read more

    $14.39 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Narrative Is Everything: The ABT Framework and Narrative Evolution

    by Randy Olson ...
    "Narrative Is Everything" is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another "joy of storytelling" diatribe, BUT the book plays on two levels, THEREFORE you can take your pick — use it to improve your communication, or allow it to give you a new perspective on cultural evolution. On the practical side, it presents the ABT ... Read more

    $8.99 USD or Free with Kobo Plus

  • The Narrative Gym: Introducing the ABT Framework For Messaging and Communication

    by Randy Olson ...
    The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report … pretty much all communication.There is no other book on the ABT ... Read more

    $2.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Lincoln But Trump: Narrative Metrics and Similarities Between Heroes and Villains

    by Randy Olson ...
    THE NARRATIVE DIAGNOSIS: I have some bad news for you — your AF (AND Frequency) is a bloated 3.8%, your N.I. (Narrative Index, BUT/AND ratio) is an anemic 4. There's a real risk of you boring an audience to death.The ABT Narrative Template, already famous for its use in "Cat Herding" and "silo busting," now has two very powerful metrics — the AF and the NI.In this ground-breaking and original book ... Read more

    $2.99 USD or Free with Kobo Plus

  • The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

    by Randy Olson, Park Howell ...
    The ABT Framework (And, But, Therefore) is a new model for business communication that brings focus to our information-overloaded world. The book is a collaboration between the creator of the ABT Framework, Dr. Randy Olson, and the #1 voice for the power of story in the business world, Park Howell.The applications of the ABT to business communication are limitless. It is THE tool needed to craft ... Read more

    $6.99 USD or Free with Kobo Plus

  • The Narrative Gym for Politics: Introducing the ABT Framework for Political Communication and Messaging

    by Randy Olson, Dave Gold ...
    How do you craft your campaign's central message? What does a Christmas tree have to do with it? How do you provide leadership through narrative? And how do you simply not bore or confuse voters?Introducing the ABT (And, But, Therefore) narrative framework; a simple three-word tool for political communications and messaging that cuts through the noise of today's information-saturated society. It ... Read more

    $6.99 USD or Free with Kobo Plus

  • The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy

    by Randy Olson, Douglas Passon ...
    Lawyers have always known that "story" is at the heart of persuasive advocacy AND this awareness continues to grow, BUT there's been a need for a simple, analytical way to teach "story," which the ABT Framework now provides, THEREFORE it's time for us to open your mind with this new and powerful technique.The ABT Framework (And, But, Therefore) is a revelation. It brings the power of simplicity to ... Read more

    $6.99 USD or Free with Kobo Plus

  • Don't Be Such a Scientist, Second Edition

    Talking Substance in an Age of Style

    by Randy Olson, Dr. ...
    When Randy Olson first described his life-changing encounter with an acting teacher in Don’t Be Such a Scientist, it seemed like the world of science was on the cusp of gaining new respect in the public eye. Through his writing, speaking, and films, Olson challenged scientists to toss out jargon in favor of a more human approach, bringing Hollywood lessons to the scientific community. Yet today, ... Read more

    $19.49 USD

  • Shifting Baselines

    The Past and the Future of Ocean Fisheries

    by Jeff Bolster, Francisco Chavez, Jamie Cournane, Jon Erlandson, David Field, Marah J. Hardt, Carina B. Lange, William B. Leavenworth, Heike Lotze, Alec D. MacCall, Loren McClenachan, Richard Norris, Daniel Pauly, Andrew A. Rosenberg, Kaustuv Roy, Carl Safina, Paul Smith, Tim D. Smith, Rashid Sumaila, Daniel Vickers, Christine R. Whitcraft, Randy Olson, Dr., Stephen R. Palumbi, Dr. ...
    Shifting Baselines explores the real-world implications of a groundbreaking idea: we must understand the oceans of the past to protect the oceans of the future. In 1995, acclaimed marine biologist Daniel Pauly coined the term "shifting baselines" to describe a phenomenon of lowered expectations, in which each generation regards a progressively poorer natural world as normal. This seminal volume ... Read more

    $58.39 USD

  • The Narrative Gym for Medicine: Introducing the ABT Framework for Medical Communication with Peers, Professionals, and the Public

    by Randy Olson ...
    Communication is central to medicine, yet the COVID-19 pandemic revealed major shortcomings in the communication skills of medical professionals. As the world continues to drown in excess amounts of information (communicated ever more rapidly by social media), the ability to maintain focus becomes increasingly difficult.Enter the ABT.For more than a decade we have been developing the ABT Framework ... Read more

    $2.99 USD

  • Audiobook

    The Narrative Gym: Introducing the ABT Framework For Messaging and Communication

    by Randy Olson ...
    Narrated by Randy Olson ...

    Unabridged

    1 hour 40 min

    The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report … pretty much all communication.There is no other book on the ABT ... Read more

    $2.99 USD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    Lincoln But Trump

    Narrative Metrics and Similarities Between Heroes and Villains

    by Randy Olson, PhD ...
    Narrated by Randy Olson ...

    Abridged

    1 hour 20 min

    THE NARRATIVE DIAGNOSIS: I have some bad news for you — your AF (AND Frequency) is a bloated 3.8%, your N.I. (Narrative Index, BUT/AND ratio) is an anemic 4. There’s a real risk of you boring an audience to death.The ABT Narrative Template, already famous for its use in “Cat Herding" and “silo busting," now has two very powerful metrics — the AF and the NI.In this ground-breaking and original book ... Read more

    $2.99 USD or Free with Kobo Plus