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Rebuild

How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser

by Ramya Ramamurthy ...

What happens when prominent brands:Send faulty products into the market?Defy governmental regulations?Back the wrong marketing message?Have management spats in public?Or simply fail to anticipate a major trend?Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises – some unexpected and some self-inflicted, but each a defining ... Read more

$4.99 USD

What happens when prominent brands:Send faulty products into the market?Defy governmental regulations?Back the wrong marketing message?Have management spats in public?Or simply fail to anticipate a major trend?Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises – some unexpected and some self-inflicted, but each a defining
... Read more
Branded in History

by Ramya Ramamurthy ...

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country?Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. ... Read more

$11.99 USD

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country?Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years.
... Read more

Doing Business in 21st-Century India

How to Profit Today in Tomorrow's Most Exciting Market

by Gunjan Bagla ...

Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire ... Read more

$9.99 USD

Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire
... Read more
India's Store Wars

Retail Revolution and the Battle for the Next 500 Million Shoppers

by Geoff Hiscock ...

As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and air-conditioned shopping malls for the first time. But instead of just window shopping, many of them will be serious buyers with money to spend. To ... Read more

$19.99 USD

As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and air-conditioned shopping malls for the first time. But instead of just window shopping, many of them will be serious buyers with money to spend. To
... Read more
Brand the Change

The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers

by Anne Miltenburg ...

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the ... Read more

$28.49 USD

In a perfect world, great changemaking ventures would grow purely based on their own merit. In the real world, we have to be creative and strategic about how we brand our initiatives and get the support we need to help them grow into effective, sustainable organisations. Creating a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change unpacks the
... Read more
Reimagining India

Unlocking the Potential of Asia's Next Superpower

Edited by McKinsey & Company, Inc. ...

Reimagining India brings together leading thinkers from around the world to explore the challenges and opportunities faced by one of the most important and least understood nations on earth. India’s abundance of life—vibrant, chaotic, and tumultuous—has long been its foremost asset. The nation’s rising economy and burgeoning middle class have earned India a place alongside China as one of the ... Read more

$14.99 USD

Reimagining India brings together leading thinkers from around the world to explore the challenges and opportunities faced by one of the most important and least understood nations on earth. India’s abundance of life—vibrant, chaotic, and tumultuous—has long been its foremost asset. The nation’s rising economy and burgeoning middle class have earned India a place alongside China as one of the
... Read more
The Elephant Catchers

Key Lessons for Breakthrough Growth

by Subroto Bagchi ...

‘Unlike an operation to catch rabbits, trapping an elephant calls for expertise over enthusiasm. Those who hunt rabbits are rarely able to rope in elephants.’In The Elephant Catchers, Subroto Bagchi distils his years of on-the-ground learning to explore what organizations and their people must do to climb to the next level and beyond. Through a combination of engaging anecdotes from his ... Read more

$2.99 USD

‘Unlike an operation to catch rabbits, trapping an elephant calls for expertise over enthusiasm. Those who hunt rabbits are rarely able to rope in elephants.’In The Elephant Catchers, Subroto Bagchi distils his years of on-the-ground learning to explore what organizations and their people must do to climb to the next level and beyond. Through a combination of engaging anecdotes from his
... Read more
Turning Points

A Journey Through Challenges

by A.P.J. Abdul Kalam ...

It was like any other day on the Anna University campus in Chennai. As I was returning to my room in the evening, the vice-chancellor, Prof. A. Kalanidhi, fell in step with me.Someone had been frantically trying to get in touch with me through the day, he said. Indeed, the phone was ringing when I entered the room.When I answered, a voice at the other end said, 'The prime minister wants to talk ... Read more

$6.99 USD

It was like any other day on the Anna University campus in Chennai. As I was returning to my room in the evening, the vice-chancellor, Prof. A. Kalanidhi, fell in step with me.Someone had been frantically trying to get in touch with me through the day, he said. Indeed, the phone was ringing when I entered the room.When I answered, a voice at the other end said, 'The prime minister wants to talk
... Read more
I Too Had a Dream

by Verghese Kurien ...

Born in Calicut, Kerala, Dr Verghese Kurien graduated in science and engineering from Madras University and Michigan State University, US, respectively. He began his career in dairying at the government's creamery in Anand, Gujarat, later joining the Kaira District Cooperative Milk Producers'Union Limited (now Amul). As chairman of the National Dairy Development Board, he implemented 'Operation ... Read more

$8.99 USD

Born in Calicut, Kerala, Dr Verghese Kurien graduated in science and engineering from Madras University and Michigan State University, US, respectively. He began his career in dairying at the government's creamery in Anand, Gujarat, later joining the Kaira District Cooperative Milk Producers'Union Limited (now Amul). As chairman of the National Dairy Development Board, he implemented 'Operation
... Read more
Pathways to Greatness

by A.P.J. Abdul Kalam ...

What makes a nation great? Is it simply economic prosperity and military strength -- or something more? What is it that we as a nation require to make that last-mile journey to what all the plans, investments and projects are meant to lead up to? It is only a matter of time before India is termed economically developed. But a nation has to learn to survive in tough times too. And for that what is ... Read more

$8.99 USD

What makes a nation great? Is it simply economic prosperity and military strength -- or something more? What is it that we as a nation require to make that last-mile journey to what all the plans, investments and projects are meant to lead up to? It is only a matter of time before India is termed economically developed. But a nation has to learn to survive in tough times too. And for that what is
... Read more
Marketing Chronicles

A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras

by Nimish V. Dwivedi ...

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has ... Read more

$2.99 USD

“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has
... Read more
A Business History of India

Enterprise and the Emergence of Capitalism from 1700

by Tirthankar Roy ...

In recent decades, private investment has led to an economic resurgence in India. But this is not the first time the region has witnessed impressive business growth. There have been many similar stories over the past 300 years. India's economic history shows that capital was relatively expensive. How, then, did capitalism flourish in the region? How did companies and entrepreneurs deal with the ... Read more

$34.49 USD

In recent decades, private investment has led to an economic resurgence in India. But this is not the first time the region has witnessed impressive business growth. There have been many similar stories over the past 300 years. India's economic history shows that capital was relatively expensive. How, then, did capitalism flourish in the region? How did companies and entrepreneurs deal with the
... Read more

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“ramya ramamurthy”

Rebuild

Branded in History

People who read these also enjoyed

Doing Business in 21st-Century India

India's Store Wars

Brand the Change

Reimagining India

The Elephant Catchers

Turning Points

I Too Had a Dream

Pathways to Greatness

Marketing Chronicles

A Business History of India

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