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Showing 1 - 12 of 12 results for “ramendra singh”
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  • Marketing to the Base of the Pyramid

    Towards a Sustainable Business Future

    Edited by Ramendra Singh, Tahir Ahmad Wani ...
    Series series Business and Management (R0)
    This book is a collection of nine chapters discussing the impact of sustainable marketing and business practices on the stakeholders at the base of the pyramid (BoP). It explores multifaceted dimensions related to sustainable practices such as sustainable consumer behavior, marketplace literacy for low-income and low-literate consumers, innovation and BoP and emerging markets, bridging ... Read more

    $152.09 USD

  • Printed Antennas

    Design and Challenges

    Edited by Praveen Kumar Malik, Arshi Naim, Ramendra Singh ...
    This collection covers different printed microstrip antenna designs,from rectangular to circular, broadband, dual-band, and millimeter-wave microstrip antennas to microstrip arrays. It further presents a new analysis of the rectangular and circular microstrip antenna efficiency and surface wave phenomena.The bookCovers the latest advances and applications of microstrip antennasDiscusses methods ... Read more

    $68.99 USD

  • Marketing to the Poor

    Creating Value

    Edited by Ramendra Singh, Tahir A. Wani ...
    This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.Markets for the poor are characterized by resource scarcity, weak institutions, ... Read more

    $57.99 USD

  • Bottom of the Pyramid Marketing

    Making, Shaping and Developing BOP Markets

    Edited by Ramendra Singh ...
    Series series Marketing in Emerging Markets
    Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus ... Read more

    $96.79 USD

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  • Making the Entrepreneurial Transition

    Understanding the Challenges of Women Entre-Employees

    by Sydney D. Richardson ...
    Series series Business and Management (R0)
    Entre-employees are those who work for an organization while running their own company, with no interest in the transition to full-time entrepreneurship. This book explores the history, challenges, and leadership development of women entre-employees. The author examines the impact of COVID as well as race and sexism in the workplace on women entre-employees. She also discusses how women are more ... Read more

    $152.99 USD

  • Co-Creation for Sustainability

    The UN SDGs and the Power of Local Partnerships

    by Christopher Ansell, Eva Sørensen, Jacob Torfing ...
    The ebook edition of this title is Open Access and freely available to read online.The UN’s Sustainable Development Goals (SDGs) set an ambitious agenda for global problem-solving and create a framework to achieve it through the power of partnerships. Goal 17 points to the central importance of partnerships, networks, and multi-stakeholder collaborations for bringing together a broad range of ... Read more

    Free

  • Millimeter Wave Wireless Communications

    by Theodore Rappaport, Robert Heath Jr., Robert Daniels, James Murdock ...
    The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design“This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who are well respected by the industry. I highly recommend studying this book in detail.”—Ali Sadri, Ph.D., Sr. ... Read more

    $107.99 USD

  • Principles of Business & Management

    Practicing Ethics, Responsibility, Sustainability

    by Oliver Laasch ...
    In light of seismic global events including the Covid-19 pandemic; the Black Lives Matter movement; the war in Ukraine; and extreme weather incidents propelled by climate change, there has never been a more important time to learn about management in ways that not only benefit business, but also help confront the world’s challenges, support people and planet, and contribute to peace and prosperity ... Read more

    $150.29 USD

  • Millimeter Wave Communication Systems

    by Kao-Cheng Huang, Zhaocheng Wang ...
    Series Book 29 - IEEE Series on Digital & Mobile Communication
    The aim of this book is to present the modern design and analysis principles of millimeter-wave communication system for wireless devices and to give postgraduates and system professionals the design insights and challenges when integrating millimeter wave personal communication system. Millimeter wave communication system are going to play key roles in modern gigabit wireless communication area ... Read more

    $113.00 USD

  • Diversity at Work

    The Practice of Inclusion

    by Barbara R. Deane ...
    Series Book 33 - J-B SIOP Professional Practice Series
    Diversity at Work: The Practice of InclusionHow can organizations, their leaders, and their people benefit from diversity? The answer, according to this cutting-edge book, is the practice of inclusion. Diversity at Work: The Practice of Inclusion (a volume in SIOP’s Professional Practice Series) presents detailed solutions for the challenge of inclusion—how to fully connect with, engage, and ... Read more

    $82.00 USD

  • Innovating for the Global South

    Towards an Inclusive Innovation Agenda

    by Janice Gross Stein, Joseph Wong, Dilip Soman ...
    Series series Munk Series on Global Affairs
    Despite the vast wealth generated in the last half century, in today’s world inequality is worsening and poverty is becoming increasingly chronic. Hundreds of millions of people continue to live on less than $2 per day and lack basic human necessities such as nutritious food, shelter, clean water, primary health care, and education.Innovating for the Global South offers fresh solutions for ... Read more

    $25.19 USD

  • Fiber Optic Data Communication

    Technology Advances and Futures

    by Casimer DeCusatis ...
    This book is an authoritative review of current and future trends in the field of telecommunications. Written by industry experts who are developing leading-edge data communication networks, Fiber Optic Data Communication provides professionals and students alike with a look at emerging technologies and their applications. Four of the chapters have been revised from DeCusatis's best-selling book, ... Read more

    $220.49 USD