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Top Series in United States

Showing 1 - 12 of 12 results for “ralf drews”
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  • Market Entry into the USA

    Why European Companies Fail and How to Succeed

    by Ralf Drews, Melissa Lamson ...
    Series series Business and Management (R0)
    This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe ... Read more

    $49.49 USD

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  • Wine Positioning

    A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

    by Pierre Mora ...
    Series series Business and Management (R0)
    This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a ... Read more

    $58.49 USD

  • Research Methods

    by Steve Chapman, Patrick McNeill, Patrick McNeill ...
    Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and medicine who need a brief but authoritative account of how sociologists set about conducting research.After a brief overview of the history of ... Read more

    $57.99 USD

  • Ethics and Neuromarketing

    Implications for Market Research and Business Practice

    Edited by Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu ...
    Series series Business and Management (R0)
    This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. ... Read more

    $107.09 USD

  • Beyond the Consumption Bubble

    Edited by Kay Glans, Karin Ekström ...
    Series series Routledge Interpretive Marketing Research
    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether ... Read more

    $67.99 USD

  • Leading Global Innovation

    Facilitating Multicultural Collaboration and International Market Success

    by Karina R. Jensen ...
    Series series Business and Management (R0)
    Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. ... Read more

    $40.49 USD

  • Google Sniper 3.0

    by kevin duru ...
    Google Sniper 3.0 is a complete system about creating tiny "2 hour to build" sites that will bring in commissions for you on complete autopilot for months, and even years to come. This course will teach you exactly how to create these sites - The ENTIRE process, start to finish. Nothing is left out.The whole system is based upon your site getting free, hands off, targeted traffic which is ... Read more

    $2.15 USD

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  • Management of the Fuzzy Front End of Innovation

    Edited by Oliver Gassmann, Fiona Schweitzer ...
    Series series Business and Management (R0)
    This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, ... Read more

    $58.49 USD

  • How Asian Women Lead

    Lessons for Global Corporations

    by J. Horan ...
    Series series Business and Management (R0)
    How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives. ... Read more

    $40.49 USD

  • The ABCs of Marketing: Media Advertising

    by Charles River Editors ...
    Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, and conversely the Hindenberg might be mistakenly ballyhooed. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! Although Charles ... Read more

    $2.99 USD

  • Transnational Marketing and Transnational Consumers

    by Ibrahim Sirkeci ...
    Series series Business and Management (R0)
    Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of ... Read more

    $49.49 USD

  • Building Customer-brand Relationships

    by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro ...
    Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do ... Read more

    $87.99 USD