Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“rajeev batra”

Showing 1 - 12 of 12 results for “rajeev batra”
Skip side bar filters

  • Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    The Obesity Challenge

    by Rajeev Batra, Victor J. Strecher, Punam Anand Keller ...
    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity. ... Read more

    $62.99 USD

  • The Psychology of Design

    Creating Consumer Appeal

    Edited by Rajeev Batra, Colleen Seifert, Diann Brei ...
    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, ... Read more

    $79.99 USD

  • Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra ...
    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and ... Read more

    $70.99 USD

  • The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

    by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer ...
    Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nationsWestern organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global ... Read more

    $27.29 USD

People who read these also enjoyed

  • Learning From Winners

    How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

    by Raymond Pettit ...
    This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in ... Read more

    $73.99 USD

  • Schneier on Security

    by Bruce Schneier ...
    Presenting invaluable advice from the world?s most famous computer security expert, this intensely readable collection features some of the most insightful and informative coverage of the strengths and weaknesses of computer security and the price people pay -- figuratively and literally -- when security fails. Discussing the issues surrounding things such as airplanes, passports, voting machines, ... Read more

    $19.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Affiliate Marketing Start Up

    by Joseph Matthews ...
    Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and are ... Read more

    $2.99 USD

  • Marketing to Millennials

    Reach the Largest and Most Influential Generation of Consumers Ever

    by Jeff Fromm, Christie Garton ...
    Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Read more

    $7.99 USD

  • The King of Madison Avenue

    David Ogilvy and the Making of Modern Advertising

    by Kenneth Roman ...
    From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education ... Read more

    $12.99 USD

  • Workarounds That Work: How to Conquer Anything That Stands in Your Way at Work

    by Russell Bishop, David Allen ...
    Master the Art of the Workaround to Boost Your Productivity!“With the variety of challenges leaders face every day, Russell Bishop has hit on an amazingly simple and highly effective solution: the ‘workaround.’ This is a brilliant approach to facing day-to-day business challenges, and it works!”—Marshall Goldsmith, world-renowned executive coach and author of the New York Times bestsellers Mojo ... Read more

    $18.19 USD

  • Malware Analyst's Cookbook and DVD

    Tools and Techniques for Fighting Malicious Code

    by Michael Ligh, Steven Adair, Blake Hartstein, Matthew Richard ...
    A computer forensics "how-to" for fighting malicious code and analyzing incidentsWith our ever-increasing reliance on computers comes an ever-growing risk of malware. Security professionals will find plenty of solutions in this book to the problems posed by viruses, Trojan horses, worms, spyware, rootkits, adware, and other invasive software. Written by well-known malware experts, this guide ... Read more

    $50.00 USD

  • Killer SEO Tactics: Get to the Top of Search Engines

    by Farida Madre, Farida Walele ...
    The big sites are selling tons of stuff for huge amounts of money. There are also smaller websites that are doing this as well?You can do this yourself too without paying a huge fortune to a search engine optimization specialist.Learn how to generate traffic by optimizing your pages and creating links to your website using various methods.Using the techniques given, you can have top search engine ... Read more

    $2.00 USD or Free with Kobo Plus