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Humanizing Digital Experience

Converging Cognitive Ergonomics and Technology in Modern Marketing

by Rajagopal ...

Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive ... Read more

$12.99 USD

Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive
... Read more
Virtual Engagement

Managing Seamless Marketing with Technology

by Rajagopal ...

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual ... Read more

$12.99 USD

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual
... Read more
Contemporary Marketing Strategy

Analyzing Consumer Behavior to Drive Managerial Decision Making

by Rajagopal ...

Series series Business and Management (R0)
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the ... Read more

$152.09 USD

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the
... Read more
Decisions in International Trade and Logistics

Corporate Diplomacy, Strategies, and Operations

by Rajagopal, Vladimir Zlatev ...

Series series Business and Management (R0)
This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal) ... Read more

$161.09 USD

This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal)
... Read more
Lives in the Shadow with J. Krishnamurti

by Radha Rajagopal Sloss ...

For nearly half a century the charismatic, strikingly handsome spiritual teacher J. Krishnamurti gathered an enormous following throughout Europe, India, Australia and North America. From the age of eighteen he was the forerunner of the type of iconoclasm that would bring immediate fame to cult figures in the late twentieth century. Yet recent biographies have left large areas of his life in ... Read more

$8.69 USD

For nearly half a century the charismatic, strikingly handsome spiritual teacher J. Krishnamurti gathered an enormous following throughout Europe, India, Australia and North America. From the age of eighteen he was the forerunner of the type of iconoclasm that would bring immediate fame to cult figures in the late twentieth century. Yet recent biographies have left large areas of his life in
... Read more
Proximity Marketing

Converging Community, Consciousness, and Consumption

by Rajagopal ...

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co ... Read more

$12.99 USD

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co
... Read more
Agile Marketing Strategies

New Approaches to Engaging Consumer Behavior

by Rajagopal ...

Series series Business and Management (R0)
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding ... Read more

$134.09 USD

This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding
... Read more
What's A Lemon Squeezer Doing In My Vagina?

A Memoir of Infertility

by Rohini S. Rajagopal ...

When you are denied something, its value is grossly overestimated in your mind. I rejected all the gifts in our life and dwelled on its single deficiency. Pregnancy was an exclusive club and I wanted to break in. When Rohini married Ranjith and moved to the 'big city', they had already planned the next five years of their life: job, home, and then child. After three years of marriage and amidst ... Read more

$3.16 USD

When you are denied something, its value is grossly overestimated in your mind. I rejected all the gifts in our life and dwelled on its single deficiency. Pregnancy was an exclusive club and I wanted to break in. When Rohini married Ranjith and moved to the 'big city', they had already planned the next five years of their life: job, home, and then child. After three years of marriage and amidst
... Read more
Artificial Intelligence and Entrepreneurship

Enhancing Competitiveness and Innovation in Emerging Markets

by Rajagopal, Ananya Rajagopal ...

Series series Business and Management (R0)
This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This ... Read more

$152.09 USD

This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This
... Read more
Artificial Intelligence Based Smart and Secured Applications

4th International Conference, ASCIS 2025, Gujarat, India, September 11–13, 2025, Revised Selected Papers, Part IV

Edited by Sridaran Rajagopal, Priti Sajja, Rohit Thanki, Ajay Kumar ...

Series Book 4 - Artificial Intelligence (R0)
This five-volume set CCIS 2819–2823 constitutes the refereed proceedings of the 4th International Conference on Advancements in Smart Computing and Information Security, ASCIS 2025, held in Rajkot, Gujarat, India, during September 11–13, 2025.The 112 full papers and 25 short papers included in these volumes were carefully reviewed and selected from 579 submissions. They are organized into the ... Read more

$89.09 USD

This five-volume set CCIS 2819–2823 constitutes the refereed proceedings of the 4th International Conference on Advancements in Smart Computing and Information Security, ASCIS 2025, held in Rajkot, Gujarat, India, during September 11–13, 2025.The 112 full papers and 25 short papers included in these volumes were carefully reviewed and selected from 579 submissions. They are organized into the
... Read more
Artificial Intelligence Based Smart and Secured Applications

4th International Conference, ASCIS 2025, Gujarat, India, September 11–13, 2025, Revised Selected Papers, Part V

Edited by Sridaran Rajagopal, Priti Sajja, Rohit Thanki, Ajay Kumar ...

Series Book 5 - Artificial Intelligence (R0)
This five-volume set CCIS 2819–2823 constitutes the refereed proceedings of the 4th International Conference on Advancements in Smart Computing and Information Security, ASCIS 2025, held in Rajkot, Gujarat, India, during September 11–13, 2025.The 112 full papers and 25 short papers included in these volumes were carefully reviewed and selected from 579 submissions. They are organized into the ... Read more

$89.09 USD

This five-volume set CCIS 2819–2823 constitutes the refereed proceedings of the 4th International Conference on Advancements in Smart Computing and Information Security, ASCIS 2025, held in Rajkot, Gujarat, India, during September 11–13, 2025.The 112 full papers and 25 short papers included in these volumes were carefully reviewed and selected from 579 submissions. They are organized into the
... Read more
Artificial Intelligence Based Smart and Secured Applications

4th International Conference, ASCIS 2025, Gujarat, India, September 11–13, 2025, Revised Selected Papers, Part II

Edited by Sridaran Rajagopal, Priti Sajja, Rohit Thanki, Ajay Kumar ...

Series Book 2 - Artificial Intelligence (R0)
This five-volume set CCIS 2819–2823 constitutes the refereed proceedings of the 4th International Conference on Advancements in Smart Computing and Information Security, ASCIS 2025, held in Rajkot, Gujarat, India, during September 11–13, 2025.The 112 full papers and 25 short papers included in these volumes were carefully reviewed and selected from 579 submissions. They are organized into the ... Read more

$89.09 USD

This five-volume set CCIS 2819–2823 constitutes the refereed proceedings of the 4th International Conference on Advancements in Smart Computing and Information Security, ASCIS 2025, held in Rajkot, Gujarat, India, during September 11–13, 2025.The 112 full papers and 25 short papers included in these volumes were carefully reviewed and selected from 579 submissions. They are organized into the
... Read more

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Humanizing Digital Experience

Virtual Engagement

Contemporary Marketing Strategy

Decisions in International Trade and Logistics

Lives in the Shadow with J. Krishnamurti

Proximity Marketing

Agile Marketing Strategies

What's A Lemon Squeezer Doing In My Vagina?

Artificial Intelligence and Entrepreneurship

Artificial Intelligence Based Smart and Secured Applications

Artificial Intelligence Based Smart and Secured Applications

Artificial Intelligence Based Smart and Secured Applications

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Top Series in United States

Business and Management (R0)

Get Through

Artificial Intelligence (R0)

Computational Intelligence Techniques

Business and Management (R0)

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Business and Management (R0)

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