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“raja bsmarta”

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  • Strategic Pharmaceutical Marketing

    by Raja B.Smarta ...
    The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both survival and growth, it is imperative for pharmaceutical organizations to rethink their way of doing business, especially their marketing.The book 'Strategic Pharmaceutical Marketing' thus, focuses on the practice of marketing prescription medications. It ... Read more

    $130.00 USD or Free with Kobo Plus