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  • Sustainable Value Creation in the Fine and Speciality Chemicals Industry

    by R. Rajagopal ...
    The global fine and speciality chemicals industry is a vital segment within the chemical value chain,catering to a multitude of societal and industrial needs. Regulatory, sustainability and consumer forces have been constantly shaping the business fundamentals of this industry. Developing value creation strategies, which embed economic, environmental and social sustainability components, will need ... Read more

    $113.00 USD

  • Walk With The Weary

    Padma Shri awardee Dr M. R. Rajagopal has spent a lifetime caring for patients in pain. One of the first medical professionals in the country to study and practise palliative care in a significant way, he is the founder of Pallium India, a palliative care NGO. In Walk with the Weary: Life-changing Lessons in Healthcare, Dr Rajagopal knits his own experiences as a doctor with stories of the unique ... Read more

    $13.99 USD or Free with Kobo Plus

  • 40 Alarms @ 4am

    Life begins now…Age is just a Number Goal - Fitness, Destination - Life

    Find yourself in this tale of Joan, a Nursing Officer from the US Army, as she travels across geographies and entwines herself in the rich culture of a land not her own.This is the story where she finds the elusive peace and solace through the people of this land, whose native intelligence make it simple and natural.It is a story of people trying to find a purpose to pursue as they realise that ... Read more

    $2.99 USD

  • Healthcare Industry 4.0

    Computer Vision-Aided Data Analytics

    Series series Computational Intelligence Techniques
    This book covers computer vision-based applications in digital healthcare industry 4.0, including different computer vision techniques, image classification, image segmentations, and object detection. Various application case studies from domains such as science, engineering, and social networking are introduced, along with their architecture and how they leverage various technologies, such as ... Read more

    $68.99 USD

  • Mechanics and Mathematics of Fluids of the Differential Type

    Series series Mathematics and Statistics (R0)
    This text is the first of its kind to bring together both the thermomechanics and mathematical analysis of Reiner-Rivlin fluids and fluids of grades 2 and 3 in a single book. Each part of the book can be considered as being self-contained. The first part of the book is devoted to a description of the mechanics, thermodynamics, and stability of flows of fluids of grade 2 and grade 3. The second ... Read more

    $98.09 USD

  • Humanizing Digital Experience

    Converging Cognitive Ergonomics and Technology in Modern Marketing

    by Rajagopal ...
    Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive ... Read more

    $12.99 USD

  • Proximity Marketing

    Converging Community, Consciousness, and Consumption

    by Rajagopal ...
    This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co ... Read more

    $12.99 USD

  • Rebuilding Entrepreneurship at the Grassroots

    Converging Divergent Factors of Society and Economy

    by Rajagopal ...
    Series series Business and Management (R0)
    This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gender inequality, sustainability and climate change, income disparity, social healthcare, community housing and homelessness, and the drive to cleaner food and water supplies. It discusses inclusive entrepreneurial strategies to meet the above social ... Read more

    $161.09 USD

  • Sustainable Businesses in Developing Economies

    Socio-Economic and Governance Perspectives

    by Rajagopal ...
    Series series Business and Management (R0)
    Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to ... Read more

    $116.09 USD

  • Decisions in International Trade and Logistics

    Corporate Diplomacy, Strategies, and Operations

    Series series Business and Management (R0)
    This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal) ... Read more

    $161.09 USD

  • Competitive Branding Strategies

    Managing Performance in Emerging Markets

    by Rajagopal ...
    Series series Business and Management (R0)
    Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book ... Read more

    $80.09 USD

  • Virtual Engagement

    Managing Seamless Marketing with Technology

    by Rajagopal ...
    Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual ... Read more

    $12.99 USD