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“r b smarta”

Showing 1 - 4 of 4 results for “r b smarta”
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  • Pharmaceuticals to Nutraceuticals

    A Shift in Disease Prevention

    by Dilip Ghosh, R. B. Smarta ...
    Recently, there has been a fundamental shift in the global health and wellness industry from disease treatment to preventing chronic diseases. The use of nutraceuticals and functional foods in prevention efforts could lead to a decreased dependency on drugs. The pharmaceutical industry recognizes this shift; however, serious concerns have arisen regarding the claimed efficacy, quality, and safety ... Read more

    $67.99 USD

  • Strategic Pharmaceutical Marketing

    by Raja B.Smarta ...
    The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both survival and growth, it is imperative for pharmaceutical organizations to rethink their way of doing business, especially their marketing.The book 'Strategic Pharmaceutical Marketing' thus, focuses on the practice of marketing prescription medications. It ... Read more

    $130.00 USD or Free with Kobo Plus

  • Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

    Edited by Dilip Ghosh, Diana Bogueva, R. Smarta ...
    Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate ... Read more

    $134.99 USD

  • Innovation in Healthy and Functional Foods

    Edited by Dilip Ghosh, Shantanu Das, Debasis Bagchi, R.B. Smarta ...
    The focus of food science and technology has shifted from previous goals of improving food safety and enhancing food taste toward providing healthy and functional foods. Today's consumers desire foods that go beyond basic nutrition-foods capable of promoting better health, or even playing a disease-prevention role. To meet this need for innovation, ... Read more

    $255.00 USD