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Beyond the Cup: Seven Tea Brands, Seven Mirrors — Part 1: Lipton

The Ultimate Case of Financial Cost Transfer

by YU GEN QIANG ...

Series Book 1 - Beyond the Cup: Seven Tea Brands, Seven Mirrors
Beyond the Cup: Seven Tea Brands, Seven Mirrors — Part 1: LiptonA forensic look at how the world's first global tea brand turned plantation costs, supermarket shelf fees, and leveraged buyout debt into a machine that exported risk to farmers, workers, and borrowers. Based on public financial records, annual reports, and the framework of cost-transfer economics, this case study asks a simple ... Read more

$6.99 USD or Free with Kobo Plus

Beyond the Cup: Seven Tea Brands, Seven Mirrors — Part 1: LiptonA forensic look at how the world's first global tea brand turned plantation costs, supermarket shelf fees, and leveraged buyout debt into a machine that exported risk to farmers, workers, and borrowers. Based on public financial records, annual reports, and the framework of cost-transfer economics, this case study asks a simple
... Read more
Analysis and Mathematical Models of Canned Electrical Machine Drives

In Particular a Canned Switched Reluctance Machine

by Qiang Yu, Xuesong Wang, Yuhu Cheng, Lisi Tian ...

Series series Engineering (R0)
This book focuses on the electromagnetic and thermal modeling and analysis of electrical machines, especially canned electrical machines for hydraulic pump applications. It addresses both the principles and engineering practice, with more weight placed on mathematical modeling and theoretical analysis. This is achieved by providing in-depth studies on a number of major topics such as: can shield ... Read more

$89.99 USD

This book focuses on the electromagnetic and thermal modeling and analysis of electrical machines, especially canned electrical machines for hydraulic pump applications. It addresses both the principles and engineering practice, with more weight placed on mathematical modeling and theoretical analysis. This is achieved by providing in-depth studies on a number of major topics such as: can shield
... Read more
Neuromorphic Cognitive Systems

A Learning and Memory Centered Approach

by Qiang Yu, Huajin Tang, Jun Hu, Kay Tan Chen ...

Series series Engineering (R0)
This book presents neuromorphic cognitive systems from a learning and memory-centered perspective. It illustrates how to build a system network of neurons to perform spike-based information processing, computing, and high-level cognitive tasks. It is beneficial to a wide spectrum of readers, including undergraduate and postgraduate students and researchers who are interested in neuromorphic ... Read more

$152.99 USD

This book presents neuromorphic cognitive systems from a learning and memory-centered perspective. It illustrates how to build a system network of neurons to perform spike-based information processing, computing, and high-level cognitive tasks. It is beneficial to a wide spectrum of readers, including undergraduate and postgraduate students and researchers who are interested in neuromorphic
... Read more
Formation Testing

Pressure Transient and Contamination Analysis

by Yanmin Zhou, Yongren Feng, Qiang Yu, Lixin Zhao, Wilson C. Chin ...

The only book available for the reservoir or petroleum engineer covering formation testing—with algorithms for wireline and LWD reservoir analysis developed for transient pressure, contamination modeling, permeability, and pore pressure prediction.Traditional well logging methods, such as resistivity, acoustic, nuclear, and NMR, provide indirect information relating to fluid and formation ... Read more

$195.00 USD

The only book available for the reservoir or petroleum engineer covering formation testing—with algorithms for wireline and LWD reservoir analysis developed for transient pressure, contamination modeling, permeability, and pore pressure prediction.Traditional well logging methods, such as resistivity, acoustic, nuclear, and NMR, provide indirect information relating to fluid and formation
... Read more
Beyond the Cup: Seven Tea Brands, Seven Mirrors Part 6 — KTDA

The Extreme Case Locked at the Bottom of the Value Chain

by YU GEN QIANG ...

Series Book 6 - Beyond the Cup: Seven Tea Brands, Seven Mirrors
On the spectrum of tea-industry globalisation, KTDA occupies an extreme position. Twinings has family roots back to 1706; Ito En enjoys the protection of a closed Japanese market; TWG holds the pricing power of a luxury narrative. KTDA has none of these. It is a colonial inheritance — a system designed by institutional fiat to "produce but never share."Behind the numbers lies systematic, ... Read more

$6.99 USD or Free with Kobo Plus

On the spectrum of tea-industry globalisation, KTDA occupies an extreme position. Twinings has family roots back to 1706; Ito En enjoys the protection of a closed Japanese market; TWG holds the pricing power of a luxury narrative. KTDA has none of these. It is a colonial inheritance — a system designed by institutional fiat to "produce but never share."Behind the numbers lies systematic,
... Read more
Formation Testing

Low Mobility Pressure Transient Analysis

by Yanmin Zhou, Yongren Feng, Qiang Yu, Wilson C. Chin ...

Series series Advances in Petroleum Engineering
Traditional well logging methods, such as resistivity, acoustic, nuclear and NMR, provide indirect information related to fluid and formation properties. The “formation tester,” offered in wireline and MWD/LWD operations, is different. It collects actual downhole fluid samples for surface analysis, and through pressure transient analysis, provides direct measurements for pore pressure, mobility, ... Read more

$184.00 USD

Traditional well logging methods, such as resistivity, acoustic, nuclear and NMR, provide indirect information related to fluid and formation properties. The “formation tester,” offered in wireline and MWD/LWD operations, is different. It collects actual downhole fluid samples for surface analysis, and through pressure transient analysis, provides direct measurements for pore pressure, mobility,
... Read more
Beyond the Cup: Seven Tea Brands, Seven Mirrors — Part 4: Ito En

The Security Boundary of Vertical Industrial-Chain Integration

by YU GEN QIANG ...

Series Book 4 - Beyond the Cup: Seven Tea Brands, Seven Mirrors
While Lipton struggled inside a financial vortex, Twinings advanced on brand premium, and TWG searched for its place within a luxury narrative, Ito En chose a fourth path: full industrial-chain control. From tea garden to PET bottle, from cultivar breeding to vending machines, it tried to do everything inside a single closed system.But FY2025 results (the fiscal year ending April 2026) exposed a ... Read more

$6.99 USD or Free with Kobo Plus

While Lipton struggled inside a financial vortex, Twinings advanced on brand premium, and TWG searched for its place within a luxury narrative, Ito En chose a fourth path: full industrial-chain control. From tea garden to PET bottle, from cultivar breeding to vending machines, it tried to do everything inside a single closed system.But FY2025 results (the fiscal year ending April 2026) exposed a
... Read more
Beyond the Cup: Seven Tea Brands, Seven Mirrors — Part 2: Twinings

The Structural Immune System of Family Governance

by YU GEN QIANG ...

Series Book 2 - Beyond the Cup: Seven Tea Brands, Seven Mirrors
Part 2 — Twinings: The Structural Immune System of Family GovernanceFor more than three centuries, Twinings has absorbed every cost shock the tea trade could throw at it — colonial taxes, tariff wars, commodity spikes, and the slow erosion of commodity margins. This book asks a deceptively simple question: why does a three-hundred-year-old tea house never seem to carry the cost transfers that ... Read more

$6.99 USD or Free with Kobo Plus

Part 2 — Twinings: The Structural Immune System of Family GovernanceFor more than three centuries, Twinings has absorbed every cost shock the tea trade could throw at it — colonial taxes, tariff wars, commodity spikes, and the slow erosion of commodity margins. This book asks a deceptively simple question: why does a three-hundred-year-old tea house never seem to carry the cost transfers that
... Read more
Beyond the Cup: Seven Tea Brands, Seven Mirrors — Part 3: TWG

The Luxury Narrative in Reverse

by YU GEN QIANG ...

Series Book 3 - Beyond the Cup: Seven Tea Brands, Seven Mirrors
Part 3 — TWG: The Luxury Narrative in ReverseMost tea brands sell tea. TWG sells luxury — and the difference is everything.Born in Singapore and wrapped in a gilded, almost theatrical aesthetic, TWG Tea flipped the centuries-old cost-transfer logic of the tea trade on its head. Where ordinary brands bear the rising cost of leaves, labor, and rent, TWG became the initiator of cost transfer: pricing ... Read more

$6.99 USD or Free with Kobo Plus

Part 3 — TWG: The Luxury Narrative in ReverseMost tea brands sell tea. TWG sells luxury — and the difference is everything.Born in Singapore and wrapped in a gilded, almost theatrical aesthetic, TWG Tea flipped the centuries-old cost-transfer logic of the tea trade on its head. Where ordinary brands bear the rising cost of leaves, labor, and rent, TWG became the initiator of cost transfer: pricing
... Read more
Vegetation Dynamics

A Synthesis of Plant Ecophysiology, Remote Sensing and Modelling

by Derek Eamus, Alfredo Huete, Qiang Yu ...

Understanding ecosystem structure and function requires familiarity with the techniques, knowledge and concepts of the three disciplines of plant physiology, remote sensing and modelling. This is the first textbook to provide the fundamentals of these three domains in a single volume. It then applies cross-disciplinary insights to multiple case studies in vegetation and landscape science. A key ... Read more

$82.99 USD

Understanding ecosystem structure and function requires familiarity with the techniques, knowledge and concepts of the three disciplines of plant physiology, remote sensing and modelling. This is the first textbook to provide the fundamentals of these three domains in a single volume. It then applies cross-disciplinary insights to multiple case studies in vegetation and landscape science. A key
... Read more
Beyond the Cup: Seven Tea Brands, Seven Mirrors Part 5 — Tata

Buying a Brand Is Not Winning the Structure

by YU GEN QIANG ...

Series Book 5 - Beyond the Cup: Seven Tea Brands, Seven Mirrors
n 2000, Tata acquired Tetley for $432M — an Indian company buying a British brand, a landmark moment. Twenty-five years on, Tata Consumer Products has pushed past the 20,000-crore revenue mark in FY2026 (20,290 crore, +15%), and Tetley remains the world's second-largest packaged-tea brand. Yet look closely at the structure: within the global tea industry Tata is still a "participant" rather than a ... Read more

$6.99 USD or Free with Kobo Plus

n 2000, Tata acquired Tetley for $432M — an Indian company buying a British brand, a landmark moment. Twenty-five years on, Tata Consumer Products has pushed past the 20,000-crore revenue mark in FY2026 (20,290 crore, +15%), and Tetley remains the world's second-largest packaged-tea brand. Yet look closely at the structure: within the global tea industry Tata is still a "participant" rather than a
... Read more
Beyond the Cup: Seven Tea Brands, Seven Mirrors Part 7 — Dilmah

The Structural Fragility of "Small and Beautiful"

by YU GEN QIANG ...

Series Book 7 - Beyond the Cup: Seven Tea Brands, Seven Mirrors
Of all the world's tea companies, Dilmah most resembles an underdog film. Its founder, Merrill J. Fernando, was less an entrepreneur than a Don Quixote — over thirty-eight years he went from tea taster to founder of one of the world's ten largest tea brands, not to make money, but to "take tea back from the multinationals and return it to the growers."But the film does not end as a comedy. Dilmah ... Read more

$6.99 USD or Free with Kobo Plus

Of all the world's tea companies, Dilmah most resembles an underdog film. Its founder, Merrill J. Fernando, was less an entrepreneur than a Don Quixote — over thirty-eight years he went from tea taster to founder of one of the world's ten largest tea brands, not to make money, but to "take tea back from the multinationals and return it to the growers."But the film does not end as a comedy. Dilmah
... Read more

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Top Series in United States

Beyond the Cup: Seven Tea Brands, Seven Mirrors

Engineering (R0)

Economics and Finance (R0)

Biomedical and Life Sciences (R0)

Advances in Petroleum Engineering

Computer Science (R0)

Engineering (R0)

Springer Nature Proceedings Computer Science

Beyond the Cup: Seven Tea Brands, Seven Mirrors — Part 1: Lipton

Analysis and Mathematical Models of Canned Electrical Machine Drives

Neuromorphic Cognitive Systems

Formation Testing

Beyond the Cup: Seven Tea Brands, Seven Mirrors Part 6 — KTDA

Formation Testing

Beyond the Cup: Seven Tea Brands, Seven Mirrors — Part 4: Ito En

Beyond the Cup: Seven Tea Brands, Seven Mirrors — Part 2: Twinings

Beyond the Cup: Seven Tea Brands, Seven Mirrors — Part 3: TWG

Vegetation Dynamics

Beyond the Cup: Seven Tea Brands, Seven Mirrors Part 5 — Tata

Beyond the Cup: Seven Tea Brands, Seven Mirrors Part 7 — Dilmah

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

Beyond the Cup: Seven Tea Brands, Seven Mirrors

Engineering (R0)

Economics and Finance (R0)

Biomedical and Life Sciences (R0)

Advances in Petroleum Engineering

Computer Science (R0)

Engineering (R0)

Springer Nature Proceedings Computer Science

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