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“prof dr thomas bieger”

Showing 1 - 2 of 2 results for “prof dr thomas bieger”
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  • Marketing Concept - The St. Gallen Management Approach

    by Prof. Dr. Thomas Bieger ...
    This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, ... Read more

    $33.57 USD

  • An Introduction to Management Studies

    Based on the St. Gallen Management Model

    by Simon Kuster, Prof. Dr. Thomas Bieger, Dr. Samuel Heer, Prof. Dr. Harald Tuckermann ...
    Following the tradition of the St. Gallen management models, this textbook explores management as a function and as an activity. It covers the key concepts of management, decision theory, strategy, leadership, organization and governance. It focuses on the central fields of tension in management and includes various illustrative models. ... Read more

    $33.48 USD