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“priya jindal”

Showing 1 - 12 of 12 results for “priya jindal”
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  • Reshaping Banking and Financial Services with Disruptive Technologies

    by Priya Jindal, Editors: Monica Gupta, Piyush Gupta ...
    Disruptive technologies are redefining the banking and financial services sector by transforming how institutions deliver services, manage risk and engage with customers. Advances in artificial intelligence, blockchain, cloud computing, the Internet of Things and data analytics are driving greater efficiency, transparency and innovation while introducing new challenges related to cybersecurity, ... Read more

    $89.00 USD

  • Reshaping Banking and Financial Services with Disruptive Technologies

    by Monica Gupta, Priya Jindal, Piyush Gupta ...
    Disruptive technologies are redefining the banking and financial services sector by transforming how institutions deliver services, manage risk and engage with customers. Advances in artificial intelligence, blockchain, cloud computing, the Internet of Things and data analytics are driving greater efficiency, transparency and innovation while introducing new challenges related to cybersecurity, ... Read more

    $64.99 USD

  • Integrating SDGs and Educational Outcomes in Higher Education

    by Editors: Rimple Manchanda, Priya Jindal, Naseem Abidi ...
    Integrating SDGs and Educational Outcomes in Higher Education explores the evolving role of higher education institutions (HEIs) in advancing the United Nations Sustainable Development Goals (SDGs) through teaching, research, institutional governance and community engagement. It examines how sustainability can be embedded across academic programmes, campus operations and strategic policies while ... Read more

    $69.00 USD

  • Integrating SDGs and Educational Outcomes in Higher Education

    by Rimple Manchanda, Priya Jindal, Naseem Abidi ...
    Integrating SDGs and Educational Outcomes in Higher Education explores the evolving role of higher education institutions (HEIs) in advancing the United Nations Sustainable Development Goals (SDGs) through teaching, research, institutional governance and community engagement. It examines how sustainability can be embedded across academic programmes, campus operations and strategic policies while ... Read more

    $49.99 USD

  • Marketing Perspectives on Phygitalization

    Edited by Sudhir Rana, Priya Jindal, Indrajit Ghosal, Arpan Anand, Subhadeep Mukherjee ...
    The fusion of physical and digital experiences has given rise to a new phenomenon known as “phygitalization,” where companies seamlessly integrate both realms to create a cohesive and immersive customer experience. This new book examines the opportunities and challenges that this convergence presents and highlights strategies that companies can employ to leverage its full potential. Drawing upon ... Read more

    $200.99 USD

  • Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

    Edited by Monika Gupta, Priya Jindal, Shubhi Bansal ...
    Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on ... Read more

    $238.49 USD

  • Developing Relationships, Personalization, and Data Herald in Marketing 5.0

    Edited by Jasmine Kaur, Priya Jindal, Amandeep Singh ...
    Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of ... Read more

    $215.99 USD

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  • New Trends in Marketing and Consumer Science

    Edited by Theodore K. Tarnanidis, Nikolaos Sklavounos ...
    Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in ... Read more

    $346.49 USD

  • Contemporary Trends in Innovative Marketing Strategies

    Edited by Belem Barbosa ...
    In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in ... Read more

    $260.99 USD

  • Consumer Behavior and Digital Influence in Global Markets

    Edited by Ricardo Marcão, Vasco Santos ...
    Consumer behavior in global markets has been reshaped by the expansion of digital technologies, transforming how individuals discover, evaluate, and purchase products and services. The rise of e-commerce platforms, social media, and data-driven marketing has created an interconnected marketplace where consumers are influenced by online content, reviews, and personalized advertising. Cultural, ... Read more

    $202.49 USD

  • Retail Innovations in Business Models

    Edited by Sneha Rajput, Firdous Ahmad Malik, Samriti Mahajan, Amna Javed ...
    Retail innovations in business models are reshaping consumer shopping and brand interactions, driven by advances in technology, shifting consumer expectations, and evolving market dynamics. From the rise of e-commerce to the adoption of artificial intelligence, data analytics, and automation, retailers are exploring new ways to engage customers and deliver personalized experiences. Innovative ... Read more

    $224.99 USD

  • Employee Performance Management for Improved Workplace Motivation

    Edited by Wasantha Rajapakshe ...
    In the dynamic landscape of organizational management, the challenge of effectively evaluating and enhancing employee performance stands as a pivotal obstacle to maximizing workplace productivity and motivation. Traditional performance appraisal methods often fall short in providing meaningful insights into employees' contributions and fostering a culture of continuous improvement. This gap ... Read more

    $458.99 USD