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pratima sheorey

Showing 1 - 12 of 12 results for “pratima sheorey
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  • Changing Face of E-commerce in Asia

    Series Book 1 - World Scientific Series in Asian Business and Management Studies
    Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, ... Read more

    $106.19 USD

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  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Read more

    $22.09 USD

  • Big Data, Big Analytics

    Emerging Business Intelligence and Analytic Trends for Today's Businesses

    Series series Wiley CIO
    Unique prospective on the big data analytics phenomenon for both business and IT professionalsThe availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost ... Read more

    $31.00 USD

  • Customer Data Platforms

    Use People Data to Transform the Future of Marketing Engagement

    Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and ... Read more

    $15.00 USD

  • The Next Wave of Technologies

    Opportunities in Chaos

    by Phil Simon ...
    Your all-inclusive guide to all the latest technologiesProviding you with a better understanding of the latest technologies, including Cloud Computing, Software as a Service, Service-Oriented Architecture (SOA), Open Source, Mobile Computing, Social Networking, and Business Intelligence, The Next Wave of Technologies: Opportunities in Chaos helps you know which questions to ask when considering if ... Read more

    $36.00 USD

  • Talent Management Systems

    Best Practices in Technology Solutions for Recruitment, Retention and Workforce Planning

    Talent Management Systems addresses the transformation Web-based technologies have brought to workforce acquisition and management. It examines proven and leading-edge best practices, and what tactics and strategies organizations should employ to remain competitive in this arena. The book is part practical, offering advice on how to institute best practices in e-recruitment and talent management, ... Read more

    $59.00 USD

  • The Case for the Chief Data Officer

    Recasting the C-Suite to Leverage Your Most Valuable Asset

    Data are an organization's sole, non-depletable, non-degrading, durable asset. Engineered right, data's value increases over time because the added dimensions of time, geography, and precision. To achieve data's full organizational value, there must be dedicated individual to leverage data as assets - a Chief Data Officer or CDO who's three job pillars are: - Dedication solely to leveraging data ... Read more

    $28.49 USD

  • Agile Business System Design

    Using Information Technology to create business value

    The book explains how business analysts and information technology professionals can work together to create innovative business solutions using the agile approaches now emerging in practice. It explains the methods used by such cross disciplinary teams to create business value based on the use of information technology. These methods combine concepts now found in agile system development, such as ... Read more

    $7.99 USD or Free with Kobo Plus

  • Digital Enterprise Transformation

    A Business-Driven Approach to Leveraging Innovative IT

    The integration of technological innovations, such as In-Memory Analytics, Cloud Computing, Mobile Connectivity, and Social Media, with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies, SAP and its think tank - the Business Transformation Academy (BTA) - have jointly developed the Digital Capability ... Read more

    $48.99 USD

  • The Cyber Risk Handbook

    Creating and Measuring Effective Cybersecurity Capabilities

    Series series Wiley Finance
    Actionable guidance and expert perspective for real-world cybersecurityThe Cyber Risk Handbook is the practitioner's guide to implementing, measuring and improving the counter-cyber capabilities of the modern enterprise. The first resource of its kind, this book provides authoritative guidance for real-world situations, and cross-functional solutions for enterprise-wide improvement. Beginning with ... Read more

    $71.00 USD

  • Software Product Management

    The ISPMA-Compliant Study Guide and Handbook

    Series series Computer Science (R0)
    This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International ... Read more

    $49.49 USD

  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This ... Read more

    $165.00 USD