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Measuring Customer Experience

How to Develop and Execute the Most Profitable Customer Experience Strategies

by Philipp Klaus ...

Series series Business and Management (R0)
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. ... Read more

$53.99 USD

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
... Read more

Business-to-Business Marketing

A step-by-step guide

by Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

$9.09 USD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
... Read more
Stickier Marketing

How to Win Customers in a Digital Age

by Grant Leboff ...

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology ... Read more

$35.99 USD

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology
... Read more
Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

by D. Stroud, K. Walker ...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns. ... Read more

$49.99 USD

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
... Read more
Entrepreneurship, Regional Development and Culture

An Institutional Perspective

Edited by Marta Peris-Ortiz, José M. Merigó-Lindahl ...

Series series Business and Management (R0)
The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years, ... Read more

$89.09 USD

The aim of this book is to analyze the relationships among entrepreneurship, regional development and culture in the current economy. Using an institutional approach, it examines the main theoretical issues and practices and their effect on different dimensions of society and the economy. Business creation is considered a key element of economic growth, innovation and employment. In recent years,
... Read more
Technological Change and Skill Development in Arab Gulf Countries

by Samia Mohamed Nour ...

Series series Economics and Finance (R0)
This book discusses skill formation, upskilling of workers, and their interaction with technological change in Gulf countries. Heavy dependence on oil, the 'Dutch Disease', and the high incidence of unskilled foreign workers have caused serious structural imbalances in the labour market in the Gulf. The author shows that success of economic development strategies to address such imbalances are all ... Read more

$89.09 USD

This book discusses skill formation, upskilling of workers, and their interaction with technological change in Gulf countries. Heavy dependence on oil, the 'Dutch Disease', and the high incidence of unskilled foreign workers have caused serious structural imbalances in the labour market in the Gulf. The author shows that success of economic development strategies to address such imbalances are all
... Read more
The Early Computer Industry

Limitations of Scale and Scope

by A. Gandy ...

Series series Business and Management (R0)
Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti. ... Read more

$89.09 USD

Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.
... Read more
Entrepreneurship in Family Business

Cases from China

by Henry X Shi ...

Series series Business and Management (R0)
This book presents an excellent analysis of how a family business is different from other forms of organization and especially its peculiarities in relation to entrepreneurship. Focusing on small and medium-sized second-generation Chinese family businesses this book provides an in-depth analysis on the relationship between the firms’ family attributes – or “familiness” as conceptualized in this ... Read more

$116.09 USD

This book presents an excellent analysis of how a family business is different from other forms of organization and especially its peculiarities in relation to entrepreneurship. Focusing on small and medium-sized second-generation Chinese family businesses this book provides an in-depth analysis on the relationship between the firms’ family attributes – or “familiness” as conceptualized in this
... Read more
The Out-of-Home Immersive Entertainment Frontier

Expanding Interactive Boundaries in Leisure Facilities

by Kevin Williams, Michael Mascioni ...

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive ... Read more

$54.99 USD

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive
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Innovation, Finance, and the Economy

Proceedings of the 13th Eurasia Business and Economics Society Conference

Edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Chi Keung Marco Lau ...

Series series Springer Nature Proceedings excluding Computer Science
The first volume of the Eurasian Studies in Business and Economics, the official proceedings series of the Eurasia Business and Economics Society (EBES), includes selected papers from the 13th EBES Conference held in Istanbul in 2014. This volume covers theoretical and empirical contributions in the areas of innovation, entrepreneurship, HR, banking and finance. An eclectic set of methodologies ... Read more

$143.99 USD

The first volume of the Eurasian Studies in Business and Economics, the official proceedings series of the Eurasia Business and Economics Society (EBES), includes selected papers from the 13th EBES Conference held in Istanbul in 2014. This volume covers theoretical and empirical contributions in the areas of innovation, entrepreneurship, HR, banking and finance. An eclectic set of methodologies
... Read more
Leading Global Innovation

Facilitating Multicultural Collaboration and International Market Success

by Karina R. Jensen ...

Series series Business and Management (R0)
Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. ... Read more

$40.49 USD

Responding to the need for organizations to improve global strategic planning and execution,this bookpresents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance.
... Read more
Green China

Sustainable Growth in East and West

by Taco C.R. van Someren, Shuhua van Someren-Wang ...

Series series Business and Management (R0)
China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors ... Read more

$49.49 USD

China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors
... Read more

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Business-to-Business Marketing

Stickier Marketing

Marketing to the Ageing Consumer

Entrepreneurship, Regional Development and Culture

Technological Change and Skill Development in Arab Gulf Countries

The Early Computer Industry

Entrepreneurship in Family Business

The Out-of-Home Immersive Entertainment Frontier

Innovation, Finance, and the Economy

Leading Global Innovation

Green China

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