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Consumerology

The Truth about Consumers and the Psychology of Shopping

by Philip Graves ...

Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things ... Read more

$12.99 USD

Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things
... Read more

The Filter Bubble

How the New Personalized Web Is Changing What We Read and How We Think

by Eli Pariser ...

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's ... Read more

$11.99 USD

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's
... Read more
I Live in the Future & Here's How It Works

Why Your World, Work, and Brain Are Being Creatively Disrupted

by Nick Bilton ...

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the ... Read more

$10.99 USD

Also available as: Audiobook

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the
... Read more

Also available as: Audiobook
Spent

Sex, Evolution, and Consumer Behavior

by Geoffrey Miller ...

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the ... Read more

$14.99 USD

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the
... Read more
The Experience Effect

Engage Your Customers with a Consistent and Memorable Brand Experience

by Jim Joseph ...

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book ... Read more

$6.99 USD

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book
... Read more
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

by Drew Eric Whitman ...

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn ... Read more

$20.19 USD

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn
... Read more
You Are What You Choose

The Habits of Mind That Really Determine How We Make Decisions

by Scott de Marchi, James T. Hamilton ...

The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a ... Read more

$4.99 USD

The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a
... Read more
YouthNation

Building Remarkable Brands in a Youth-Driven Culture

by Matt Britton ...

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, ... Read more

$15.00 USD

Also available as: Audiobook

Youth is no longer an age—it's a commodityYouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods,
... Read more

Also available as: Audiobook
Market Segmentation Success

Making It Happen!

by Sally Dibb, Lyndon Simkin ...

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select ... Read more

$96.99 USD

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
... Read more
Optimal Redistributive Taxation

by Matti Tuomala ...

Tax systems raise large amounts of revenue for funding public sector's activities, and tax/transfer policy, together with public provision of education, health care, and social services, play a crucial role in treating the symptoms and the causes of poverty. The normative analysis is crucial for tax/transfer design because it makes it possible to assess separately how changes in the redistributive ... Read more

$100.79 USD

Tax systems raise large amounts of revenue for funding public sector's activities, and tax/transfer policy, together with public provision of education, health care, and social services, play a crucial role in treating the symptoms and the causes of poverty. The normative analysis is crucial for tax/transfer design because it makes it possible to assess separately how changes in the redistributive
... Read more
Quantum Models of Cognition and Decision

by Jerome R. Busemeyer, Peter D. Bruza ...

Much of our understanding of human thinking is based on probabilistic models. This innovative book by Jerome R. Busemeyer and Peter D. Bruza argues that, actually, the underlying mathematical structures from quantum theory provide a much better account of human thinking than traditional models. They introduce the foundations for modeling probabilistic-dynamic systems using two aspects of quantum ... Read more

$50.09 USD

Much of our understanding of human thinking is based on probabilistic models. This innovative book by Jerome R. Busemeyer and Peter D. Bruza argues that, actually, the underlying mathematical structures from quantum theory provide a much better account of human thinking than traditional models. They introduce the foundations for modeling probabilistic-dynamic systems using two aspects of quantum
... Read more
Brands

Interdisciplinary Perspectives

Edited by Jonathan E. Schroeder ...

Series series Routledge Interpretive Marketing Research
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, ... Read more

$59.99 USD

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry,
... Read more

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Consumerology

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The Filter Bubble

I Live in the Future & Here's How It Works

Spent

The Experience Effect

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

You Are What You Choose

YouthNation

Market Segmentation Success

Optimal Redistributive Taxation

Quantum Models of Cognition and Decision

Brands

eReaders

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Available:

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