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“philip beil”

Showing 1 - 12 of 12 results for “philip beil”
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  • Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment

    by Fabian Sommerrock, Martin C. Wittig, Philip Beil, Markus Albers ...
    The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of ... Read more

    $13.64 USD

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  • The Strategist

    Be the Leader Your Business Needs

    by Cynthia Montgomery ...

    $19.99 USD

    Also available as: Audiobook

  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    by Jean-Noël Kapferer, Vincent Bastien ...
    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and ... Read more

    $46.99 USD

  • Creative Personal Branding

    The Strategy to Answer: What’s next

    by Jurgen Salenbacher ...
    In this innovative book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters Salenbacher reveals how to use brand positioning methodology to discover where to go next. ... Read more

    $14.99 USD

  • What's Mine Is Yours

    The Rise of Collaborative Consumption

    by Rachel Botsman, Roo Rogers ...
    "Amidst a thousand tirades against the excesses and waste of consumer society, [this book] offers us something genuinely new and invigorating: a way out." —Steven Johnson, New York Times–bestselling author of The Infernal MachineA groundbreaking and original book, What's Mine is Yours articulates for the first time the roots of "collaborative consumption," the authors' term for the technology ... Read more

    $2.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • How to Make Money From Travel Writing

    by Sarah Woods ...
    In this book, award-winning travel writer Sarah Woods answers the question she is asked several hundred times each year: 'how do I become a freelance travel writer?' She offers practical advice on turning the dream into reality - from getting started to making a decent living. Sarah shares her tips on contacts, hard work, and the best way to attract a healthy dose of luck. In this book she: - De ... Read more

    $3.99 USD

  • Fashion Marketing Communications

    by Gaynor Lea-Greenwood ...
    Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.This textbook for students of fashion design, fashion marketing, ... Read more

    $28.00 USD

  • How To Win Work

    The architect's guide to business development and marketing

    by Jan Knikker ...
    You are a great designer, but no-one knows. Now what?This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author ... Read more

    $46.99 USD

  • Principles of Marketing

    by Gary Armstrong, Lloyd Harris, Hongwei He, Philip Kotler ...
    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Read more

    $43.99 USD

  • Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Patricia O'Connell, Thomas A. Stewart ...
    In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea ... Read more

    Was $10.99 USD Now $1.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Business Genius

    A More Inspired Approach to Business Growth

    by Peter Fisk ...
    At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently ... Read more

    $19.00 USD

  • Customer Genius

    by Peter Fisk ...
    Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration ... Read more

    $17.00 USD