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“phil barden”

Showing 1 - 12 of 12 results for “phil barden”
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  • Decoded

    The Science Behind Why We Buy

    by Phil Barden ...
    In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy ... Read more

    $38.00 USD

  • Still The Beast is Feeding

    The definitive guide to everything you need to know about the first 40 years of The Rocky Horror Show phenomenon, on both stage and screen.

    by Rob Bagnall, Phil Barden ...
    Born in a tiny attic theatre on a dark and stormy night in the Summer of 1973, The Rocky Horror Show was an immediate hit with audiences and critics alike, and a much-needed shot in the arm for London’s jaded theatre-scene.Four decades on, Richard O’Brien’s hilarious cross-dressing tribute to trashy B-movies, ’50s sci-fi, sexual liberation, gothic horror and rock ‘n’ roll has been seen in over 30 ... Read more

    $7.51 USD or Free with Kobo Plus

  • Decoded

    The Science Behind Why We Buy

    by Phil Barden ...
    A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... Read more

    $13.00 USD

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  • Focus

    The Hidden Driver of Excellence

    by Daniel Goleman ...
    New York Times Bestseller“A powerful guide for taking control of our attention.” —Tony Schwartz, author of The Power of Full Engagement and CEO of The Energy ProjectFrom the author of the #1 international bestseller Emotional Intelligence, comes a groundbreaking look at today’s scarcest resource and the secret to high performance and fulfillment: attention.For more than two decades, psychologist ... Read more

    $8.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • All the Light We Cannot See

    A Novel

    by Anthony Doerr ...
    *NOW A NETFLIX LIMITED SERIES—from producer and director Shawn Levy (Stranger Things) starring Mark Ruffalo, Hugh Laurie, and newcomer Aria Mia Loberti*Winner of the Pulitzer Prize and National Book Award finalist, the beloved instant New York Times bestseller and New York Times Book Review Top 10 Book about a blind French girl and a German boy whose paths collide in occupied France as both try to ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Brainfluence

    100 Ways to Persuade and Convince Consumers with Neuromarketing

    by Roger Dooley ...
    Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • NLP In A Week

    Master Neuro-Linguistic Programming In Seven Simple Steps

    by Mo Shapiro ...
    NLP In A Week is a simple and straightforward guide to neuro-linguistic programming, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is.This book introduces you to the main themes and ideas of NLP, giving you a ... Read more

    $2.99 USD

  • Neuromarketing For Dummies

    by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl ...
    Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this ... Read more

    $14.00 USD

  • The Differentiated Classroom

    Responding to the Needs of All Learners

    by Carol Ann Tomlinson ...
    Although much has changed in schools in recent years, the power of differentiated instruction remains the same—and the need for it has only increased.Today's classroom is more diverse, more inclusive, and more plugged into technology than ever before. And it's led by teachers under enormous pressure to help decidedly unstandardized students meet an expanding set of rigorous, standardized learning ... Read more

    $27.99 USD

  • How to Differentiate Instruction in Academically Diverse Classrooms

    by Carol Ann Tomlinson ...
    First published in 1995 as How to Differentiate Instruction in Mixed-Ability Classrooms, this new edition reflects evolving best practices, practitioners' experience, and Tomlinson's ongoing thinking about how to help all students access high-quality curriculum; engage in meaningful learning experiences; and feel safe and valued in their school.Written as a practical guide for teachers, this ... Read more

    $27.99 USD

  • Impossible to Ignore: Creating Memorable Content to Influence Decisions

    by Carmen Simon ...
    A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. ... Read more

    $22.69 USD

  • Accelerated Learning: The Most Effective Techniques: How to Learn Fast, Improve Memory, Save Your Time and Be Successful

    Positive Psychology Coaching Series, #14

    by Ian Tuhovsky ...
    Series Book 14 - Positive Psychology Coaching Series
    Unleash the awesome power of your brain to achieve your true potential, learn anything, and enjoy greater success than you ever thought possible.Packed with proven methods that help you significantly improve your memory and develop simple-yet-powerful learning methods, Accelerated Learning: The Most Effective Techniques is the only brain training manual you'll ever need to master new skills, ... Read more

    $0.99 USD