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Showing 1 - 12 of 12 results for “peter tschmuck”
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  • Creativity and Innovation in the Music Industry

    by Peter Tschmuck ...
    Series series Economics and Finance (R0)
    Why did jazz become a dominant popular music genre in the 1920s and rock 'n' roll in the 1950s? Why did heavy metal, punk rock and hiphop find their way from sub-cultures to the established music industry? What are the effects of new communication technologies and the Internet on the creation of music in the early 21st century? These and other questions are answered by Peter Tschmuck through an ... Read more

    $89.09 USD

  • Music Business and the Experience Economy

    The Australasian Case

    Edited by Peter Tschmuck, Steven Campbell, Philip L. Pearce ...
    Series series Business and Management (R0)
    Music Business and the Experience Economy is the first book on the music business in Australasia from an academic perspective. In a cross-disciplinary approach, the contributions deal with a wide-range of topics concerning the production, distribution and consumption of music in the digital age. The interrelationship of legal, aesthetic and economic aspects in the production of music in ... Read more

    $89.09 USD

  • Rethinking the Music Business

    Music Contexts, Rights, Data, and COVID-19

    Edited by Guy Morrow, Daniel Nordgård, Peter Tschmuck ...
    Series Book 19 - Literature, Cultural and Media Studies (R0)
    COVID-19 had a global impact on health, communities, and the economy. As a result of COVID-19, music festivals, gigs, and events were canceled or postponed across the world. This directly affected the incomes and practices of many artists and the revenue for many entities in the music business. Despite this crisis, however, there are pre-existing trends in the music business – the rise of the ... Read more

    $98.09 USD

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  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

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  • Telecommunication Markets

    Drivers and Impediments

    Edited by Brigitte Preissl, Justus Haucap, Peter Curwen ...
    Series series Economics and Finance (R0)
    Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a ... Read more

    $143.09 USD

  • Introducing the Creative Industries

    From Theory to Practice

    by Rosamund Davies, Gauti Sigthorsson ...
    "This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy ... Read more

    $69.29 USD

  • Fashion Marketing

    by Tony Hines ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Read more

    $265.00 USD

  • The Nowhere Office

    Reinventing Work and the Workplace of the Future

    by Julia Hobsbawm ...
    **Named one of the Financial Times' BEST BUSINESS BOOKS OF 2022What has changed in the workplace? Everything.**The traditional office was probably doomed anyway. Then a global shutdown changed everything we thought we knew about work, including where and when it needed to take place. Automation and the Fourth Industrial Revolution have accelerated, and perhaps as much as one third of the world’s ... Read more

    $16.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Creative Arts Marketing

    by Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead ...
    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that ... Read more

    $66.99 USD

  • A Handbook of Corporate Communication and Public Relations

    Edited by Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Read more

    $77.99 USD

  • Arts Marketing

    by Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin ...
    Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the ... Read more

    $70.99 USD

  • Advertising as Culture

    by Chris Wharton ...
    This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies ... Read more

    $28.79 USD