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Neuromarketing For Dummies

by Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl ...

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this ... Read more

$14.00 USD

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this
... Read more
Environmental and Social Justice Issues

A Declarative Mapping Literature-based Approach for Achieving Pro-ecological and Social Change

by Peter Steidl, Paul M.W. Hackett, Ava Gordley-Smith ...

Series series Critical Methods in Social Justice Research
This book uses a declarative mapping methodology to examine a range of issues relating to environmental and social justice issues, including climate change, homelessness, refugees, food insecurity, and racial and gender inequality. The book explores how we can bring about change in order to have a meaningful impact on these problems, using a literature-based approach to identify and analyse this ... Read more

$61.99 USD

This book uses a declarative mapping methodology to examine a range of issues relating to environmental and social justice issues, including climate change, homelessness, refugees, food insecurity, and racial and gender inequality. The book explores how we can bring about change in order to have a meaningful impact on these problems, using a literature-based approach to identify and analyse this
... Read more
Waking the Giant

Revitalising the Mature Brand

by Peter Steidl ...

Brand maturity is not inevitable.Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires just as much ingenuity and innovation -- as launching a new brand.While major mature brands still dominate many categories, margins ... Read more

$22.99 USD

Brand maturity is not inevitable.Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands.This book convincingly demonstrates that the challenge of revitalising a mature brand is just as exciting -- and requires just as much ingenuity and innovation -- as launching a new brand.While major mature brands still dominate many categories, margins
... Read more
Survive, Exploit, Disrupt

Action Guidelines for Marketing in a Recession

by Peter Steidl ...

Recessions -- there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response.During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available.Survive, Exploit, Disrupt addresses the need for companies to shift their strategic thinking during an economic ... Read more

$22.99 USD

Recessions -- there may not be anything we can do to stop them, but we have plenty of choices when it comes to our response.During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available.Survive, Exploit, Disrupt addresses the need for companies to shift their strategic thinking during an economic
... Read more

The Strategic Planning Workbook

by Neville Lake ...

***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action ... Read more

$38.99 USD

***The Strategic Planning Workbook***is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make your decisions and the frameworks to translate conclusions into action
... Read more
How To Motivate People

by Patrick Forsyth ...

Illustrates how managers can inspire individuals or teams to develop. Sets out guidelines on how to reduce negativity, boost positive feelings and foster enthusiasm and involvement. ... Read more

$11.79 USD

Illustrates how managers can inspire individuals or teams to develop. Sets out guidelines on how to reduce negativity, boost positive feelings and foster enthusiasm and involvement.
... Read more
No Excuses

How You Can Turn Any Workplace into a Great One

by Jennifer Robin, Michael J. Burchell ...

The business leader's guide to creating a great workplace from the Great Place to Work InstituteIn this follow-up guide to The Great Workplace, experts from Great Place to Work® Institute, Inc. reveal the most common excuses managers use for why they can't create a great workplace. Authors Jennifer Robin and Michael Burchell poke holes in every single excuse. Whether the reasons involve the ... Read more

$17.00 USD

Also available as: Audiobook

The business leader's guide to creating a great workplace from the Great Place to Work InstituteIn this follow-up guide to The Great Workplace, experts from Great Place to Work® Institute, Inc. reveal the most common excuses managers use for why they can't create a great workplace. Authors Jennifer Robin and Michael Burchell poke holes in every single excuse. Whether the reasons involve the
... Read more

Also available as: Audiobook
Creating A Coaching Culture

by Peter Hawkins ...

Creating a Coaching Culture will help coaches and coaching companies to be more effective in the market place, by using an approach that works to create a coaching culture and integrates coaching well into organisations ... Read more

$41.99 USD

Creating a Coaching Culture will help coaches and coaching companies to be more effective in the market place, by using an approach that works to create a coaching culture and integrates coaching well into organisations
... Read more
Building a Culture of Innovation

A Practical Framework for Placing Innovation at the Core of Your Business

by Cris Beswick, Derek Bishop, Jo Geraghty ...

SHORTLISTED: CMI Management Book of the Year 2017 - Innovation and Entrepreneurship CategoryBeing a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by ... Read more

$46.99 USD

SHORTLISTED: CMI Management Book of the Year 2017 - Innovation and Entrepreneurship CategoryBeing a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by
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The Ultimate Management Book

Motivate People, Manage Your Time, Build a Winning Team

by Martin Manser, Nigel Cumberland, Di Kamp, Dr Norma Barry ...

If you want to be the best, you have to have the right skillset.From managing and motivating people and teams to performance management and appraisals, THE ULTIMATE MANAGEMENT BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern ... Read more

$10.99 USD

Also available as: Audiobook

If you want to be the best, you have to have the right skillset.From managing and motivating people and teams to performance management and appraisals, THE ULTIMATE MANAGEMENT BOOK is a dynamic collection of tools, techniques, and strategies for success.Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern
... Read more

Also available as: Audiobook
Management in Minutes

by Philippa Anderson ...

Series series IN MINUTES
All the tools you need for management success, this effective, compact guide will enable you to quickly grasp key management concepts and techniques. Contents include: Benchmarking, Branding, Core competition, Empowerment, Leadership, Mergers and acquisitions, Project management and the Supply chain. ... Read more

$6.99 USD

All the tools you need for management success, this effective, compact guide will enable you to quickly grasp key management concepts and techniques. Contents include: Benchmarking, Branding, Core competition, Empowerment, Leadership, Mergers and acquisitions, Project management and the Supply chain.
... Read more
How to Effectively Market and Manage a Business Coaching Firm

by Romeo Richards ...

How to Effectively Market and Manage a Business Coaching Firm aims to dispel the myth in the coaching professions that long gruelling hours of work equal success. As an entrepreneur coach, success comes from working on not in your coaching business.An acquaintance of mine recently opened a coaching Firm. From the moment he opened the firm, he has been working ten to fifteen hours per day, six days ... Read more

$9.99 USD or Free with Kobo Plus

How to Effectively Market and Manage a Business Coaching Firm aims to dispel the myth in the coaching professions that long gruelling hours of work equal success. As an entrepreneur coach, success comes from working on not in your coaching business.An acquaintance of mine recently opened a coaching Firm. From the moment he opened the firm, he has been working ten to fifteen hours per day, six days
... Read more

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Top Series in United States

Critical Methods in Social Justice Research

Neuromarketing For Dummies

Environmental and Social Justice Issues

Waking the Giant

Survive, Exploit, Disrupt

People who read these also enjoyed

The Strategic Planning Workbook

How To Motivate People

No Excuses

Creating A Coaching Culture

Building a Culture of Innovation

The Ultimate Management Book

Management in Minutes

How to Effectively Market and Manage a Business Coaching Firm

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