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“peter mudie”

Showing 1 - 12 of 12 results for “peter mudie”
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  • Services Marketing Management

    by Peter Mudie, Angela Pirrie ...
    Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text ... Read more

    $77.99 USD

  • Management and Marketing of Services

    by Peter Mudie, Angela Cottam ...
    This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing ... Read more

    $70.99 USD

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    A Step-by-step Approach to Strategy and Leadership

    by Simon Wootton, Terry Horne ...
    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.With new online ... Read more

    $33.99 USD

  • Emotionomics: Leveraging Emotions for Business Success

    by Dan Hill ...
    For far too long, emotions have been ignored in favor of rationality and efficiency.  Breakthroughs in brain science have revealed that people are primarily emotional decision-makers.  Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency.  Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Read more

    $25.99 USD

  • Key Management Models

    The 75+ Models Every Manager Needs To Know

    by Gerben Van den Berg, Paul Pietersma ...
    This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand.Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format.Whether you want to remind yourself about models ... Read more

    $22.99 USD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    by Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

    $2.99 USD

  • Marketing

    by Paul Reynolds, Geoff Lancaste ...
    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ... Read more

    $67.99 USD

  • A Master Class in Brand Planning

    The Timeless Works of Stephen King

    Edited by Judie Lannon, Merry Baskin ...
    In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, ... Read more

    $54.00 USD

  • Strategic Performance Management

    by Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... Read more

    $96.99 USD

  • Market Research Best Practice

    30 Visions for the Future

    by ESOMAR ...
    Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Market research is adapting to an increasingly competitive, demanding and globalised business world and, as the world's leading market research organisation, ESOMAR is providing the platform to showcase latest ... Read more

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  • Managing Change

    Enquiry and Action

    by Nic Beech, Robert MacIntosh, Paul Krust, Selvi Kannan, Ann Dadich ...
    Managing Change: Enquiry and Action, Australasian edition offers a fresh perspective of change theory with contemporary examples providing students with the tools they need to navigate the complexities of change within organisations. The book features notions of innovation, disruption and agile learning that are necessary in an intensified business world. Using an enquiry-action framework, the ... Read more

    $93.49 USD

  • Strategic Marketing Management

    by Richard M.S. Wilson, Colin Gilligan ...
    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... Read more

    $102.99 USD