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AI in Marketing, Sales and Service

How Marketers without a Data Science Degree can use AI, Big Data and Bots

by Peter Gentsch ...

Series series Business and Management (R0)
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with ... Read more

$49.49 USD

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with
... Read more

Marketing 5.0

Technology for Humanity

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...

Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book ... Read more

$17.00 USD

Also available as: Audiobook

Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book
... Read more

Also available as: Audiobook
Digital Transformation

Survive and Thrive in an Era of Mass Extinction

by Thomas M. Siebel ...

The legendary Silicon Valley entrepreneur examines how both business and government organizations can harness the power of disruptive technologies.Tom Siebel, the billionaire technologist and founder of Siebel Systems, discusses how four technologies—elastic cloud computing, big data, artificial intelligence, and the internet of things—are fundamentally changing how business and government will ... Read more

$12.99 USD or Free with Kobo Plus

The legendary Silicon Valley entrepreneur examines how both business and government organizations can harness the power of disruptive technologies.Tom Siebel, the billionaire technologist and founder of Siebel Systems, discusses how four technologies—elastic cloud computing, big data, artificial intelligence, and the internet of things—are fundamentally changing how business and government will
... Read more
Designing for Interaction

Creating Innovative Applications and Devices

by Dan Saffer ...

Series series Voices That Matter
Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile ... Read more

$38.19 USD

Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile
... Read more
Artificial intelligence And life in 2030

Report Of The 2015 Study Panel

by Stanford University ...

This is the ebook version of the report. PDF version is accessible on Stanford website.-Detailed "table of contents" was added-Footnotes are bi-directional hyperlinks-Reference links are clickable ... Read more

$0.99 USD or Free with Kobo Plus

This is the ebook version of the report. PDF version is accessible on Stanford website.-Detailed "table of contents" was added-Footnotes are bi-directional hyperlinks-Reference links are clickable
... Read more
Metaverse For Beginners 2023 The Ultimate Guide on Investing In Metaverse, Blockchain Gaming, Virtual Lands, Augmented Reality, Virtual Reality, NFT, Real Estate, Crypto And Web 3.0

by Justin Sonnen ...

When people talk about the future, they usually mean virtual reality. The reason is that when you say "the future," most people think of science fiction, and nearly all SF takes place in a virtual space. The word metaverse is actually an old term for cyberspace–the virtual environment that exists on computers. So, you could argue that the metaverse and cyberspace are virtually the same things.The ... Read more

$9.99 USD or Free with Kobo Plus

When people talk about the future, they usually mean virtual reality. The reason is that when you say "the future," most people think of science fiction, and nearly all SF takes place in a virtual space. The word metaverse is actually an old term for cyberspace–the virtual environment that exists on computers. So, you could argue that the metaverse and cyberspace are virtually the same things.The
... Read more
The Executive Guide to Artificial Intelligence

How to identify and implement applications for AI in your organization

by Andrew Burgess ...

Series series Business and Management (R0)
This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing ... Read more

Was $44.99 USD Now $35.99 USD

This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing
... Read more
Radically Human

How New Technology Is Transforming Business and Shaping Our Future

by Paul Daugherty, H. James Wilson ...

Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered ... Read more

$21.99 USD or Free with Kobo Plus

Also available as: Audiobook

Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered
... Read more

Also available as: Audiobook
Artificial Intelligence

Reshaping Life and Business

by Dr. Prabhat Kumar ...

Our World of personal life and work is set to change dramatically over the next decade as Artificial Intelligence (AI) strikes deeper roots with new products and services, robots take charge of manufacturing and warehouses, and drones reach the remote corners to deliver orders to customers. AI services and robots will particularly facilitate the life of the older people and the visually-impaired. ... Read more

$14.39 USD or Free with Kobo Plus

Our World of personal life and work is set to change dramatically over the next decade as Artificial Intelligence (AI) strikes deeper roots with new products and services, robots take charge of manufacturing and warehouses, and drones reach the remote corners to deliver orders to customers. AI services and robots will particularly facilitate the life of the older people and the visually-impaired.
... Read more
Artificial Intelligence for Marketing

Practical Applications

by Jim Sterne ...

Series series Wiley and SAS Business Series
A straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and ... Read more

$31.00 USD

Also available as: Audiobook

A straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and
... Read more

Also available as: Audiobook
Customers the day after tomorrow

How to attract customers in a world of AI, bots and automation

by Steven Van Belleghem ...

We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of customer strategy.This book will guide you through the new phase of digitalization and help you to ... Read more

$24.89 USD

We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies and their customers. If companies want to remain customer-oriented, they will need to devise a new kind of customer strategy.This book will guide you through the new phase of digitalization and help you to
... Read more
What the Digital Future Holds

20 Groundbreaking Essays on How Technology Is Reshaping the Practice of Management

by MIT Sloan Management Review ...

Series series The Digital Future of Management
The relationship between management and digital technology: experts present a new agenda for the practice of management.Digital technology has profoundly affected the ways that businesses design and produce goods, manage internal communication, and connect with customers. But the next phase of the digital revolution raises a new set of questions about the relationship between technology and the ... Read more

$18.99 USD

The relationship between management and digital technology: experts present a new agenda for the practice of management.Digital technology has profoundly affected the ways that businesses design and produce goods, manage internal communication, and connect with customers. But the next phase of the digital revolution raises a new set of questions about the relationship between technology and the
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Marketing 5.0

Digital Transformation

Designing for Interaction

Artificial intelligence And life in 2030

Metaverse For Beginners 2023 The Ultimate Guide on Investing In Metaverse, Blockchain Gaming, Virtual Lands, Augmented Reality, Virtual Reality, NFT, Real Estate, Crypto And Web 3.0

The Executive Guide to Artificial Intelligence

Radically Human

Artificial Intelligence

Artificial Intelligence for Marketing

Customers the day after tomorrow

What the Digital Future Holds

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