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“peter d schiffrin”

Showing 1 - 12 of 12 results for “peter d schiffrin”
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  • How To Write A Business Plan: EBook Edition

    by Edward T. CREGO, Peter D. SCHIFFRIN, James C. KAUSS ...
    The key to a professional-quality business plan. This best-selling book has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan, Fourth Edition not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize ... Read more

    $28.99 USD

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  • Executive Writing Skills for Managers

    Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships

    by Fiona Talbot ...
    Series series Better Business English
    Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) ... Read more

    $18.99 USD

  • Why Business People Speak Like Idiots

    A Bullfighter's Guide

    by Brian Fugere, Chelsea Hardaway, Jon Warshawsky ...
    An entertaining, wickedly witty, and eminently practical guide to cutting through the swamp of jargon-filled and often meaningless corporate-speak and learning to communicate effectively for those those who want to climb the corporate ladder but refuse to check their personalities at the door.Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Can Do Writing

    The Proven Ten-Step System for Fast and Effective Business Writing

    by Daniel Graham, Judith Graham ...
    A simple, ten-step system for mastering the art of effective, persuasive business or technical writing"The Grahams' system is the best way to transform data and ideas into meaningful information necessary to make profitable decisions. Their system works every time."—Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in Real Estate, Colorado State University"The Grahams' straightforward ... Read more

    $15.00 USD

  • Making the News

    Writing the Media Release: Easy Expert Tips + Tactics for Small Business, Non-Profit and the Solo-Preneur

    by Kathleen Rake ...
    You're smart. You're busy. You want to know how to write a media release. All you need is a nudge, jostle, or maybe a swift kick to help you get going. Enter Making the News, the premiere title in the Swift Kick Guides series of eBooks. The media release is a valuable tool that can help new and small organizations gain recognition and build credibility. Swift Kick Guides are stuffed with useful ... Read more

    $5.89 USD

  • Crisis Communications: The Definitive Guide to Managing the Message

    by Steven Fink ...
    The Definitive Guide to Communicating in Any Crisis“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting ... Read more

    $22.39 USD

  • Users, Not Customers

    Who Really Determines the Success of Your Business

    by Aaron Shapiro ...
    If you're still chasing customers online, you're looking at the challenge backward.Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.Rather than trying to get people to buy ... Read more

    $4.99 USD

  • 1001 Letters For All Occasions

    The Best Models for Every Business and Personal Need

    by Corey Sandler, Janice Keefe ...
    Dear Reader,Welcome to fictional Smalltown, Ohio--where every resident knows how to write clear, concise, attention-grabbing letters. With more samples than any other book, 1001 Letters for All Occasions is the resource any time written communication is in order. Letters are still the best way to communicate, and the residents of Smalltown are happy to share their best examples with you.We provide ... Read more

    $2.99 USD

  • Biography of an Idea

    The Founding Principles of Public Relations

    by Edward L. Bernays ...
    The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... Read more

    $12.99 USD or Free with Kobo Plus

  • Funny Business

    by Michael Dolan ...
    Hey, lighten up! And help your customers and co-workers have a little fun too. There's nothing like Funny Business available anywhere (that's why we wrote it). Find out how to put humor in your writing – and get away with it! Memos, letters, social media – make it all a little funnier.Here's just some of what you'll get:- The Basics of a Working Joke- Why Humor is a Good Idea at Work- The secret ... Read more

    $7.99 USD or Free with Kobo Plus

  • Applying Your Tools to Real-Life Examples: Part II: The Power of Writing Well

    by Pete Geissler ...
    "A bad writer has no rights whatever. Any mercy shown to him is wasted and mistaken." (H. L. Mencken, 1880-1956)I wrote The Power of Writing Well to address everything managers, leaders, engineers, scientists, and others need to be better senders and receivers, not to cover everything they need to know about the language or to be the perfect sender or receiver; nobody is.The many books on writing ... Read more

    $0.99 USD or Free with Kobo Plus

  • EU Clear English Tips for Translators

    by Nicolae Sfetcu ...
    Here are some tips to help translators avoid copying structure and wording from other languages that would be awkward in English.They should be useful to non-native speakers, but may serve as handy reminders for native speakers too. ... Read more

    Free