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Showing 1 - 12 of 12 results for “peter cohan”
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  • Brain Rush

    How to Invest and Compete in the Real World of Generative AI

    by Peter Cohan ...
    Series series Professional and Applied Computing (R0)
    After decades of false starts, artificial intelligence (AI) is entering the mainstream of society. That is largely due to the rapid adoption of ChatGPT, a service that responds to almost any natural language question with cogent paragraphs. ChatGPT is the leading example of generative AI -- technology that creates original text, images, video and computer code based on uncovering patterns in ... Read more

    $49.49 USD

  • Export Now

    Five Keys to Entering New Markets

    by Frank Lavin, Peter Cohan ...
    Learn how your business can tap into foreign marketsIn Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities.Essential reading for any company looking ... Read more

    $24.99 USD

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  • Negotiating for Success: Essential Strategies and Skills

    by George Siedel ...
    We all negotiate on a daily basis. We negotiate with our spouses, children, parents, and friends. We negotiate when we rent an apartment, buy a car, purchase a house, and apply for a job. Your ability to negotiate might even be the most important factor in your career advancement.Negotiation is also the key to business success. No organization can survive without contracts that produce profits. At ... Read more

    $9.99 USD or Free with Kobo Plus

  • Why Good People Can't Get Jobs

    The Skills Gap and What Companies Can Do About It

    by Peter Cappelli ...
    Peter Cappelli confronts the myth of the skills gap and provides an actionable path forward to put people back to work.Even in a time of perilously high unemployment, companies contend that they cannot find the employees they need. Pointing to a skills gap, employers argue applicants are simply not qualified; schools aren't preparing students for jobs; the government isn't letting in enough high ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Solution Revolution

    How Business, Government, and Social Enterprises Are Teaming Up to Solve Society's Toughest Problems

    by William D. Eggers, Paul Macmillan ...
    Government Alone Can’t Solve Society’s Biggest ProblemsWorld hunger. Climate change. Crumbling infrastructure. It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle these and other towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope ... Read more

    $18.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • No Ordinary Disruption

    The Four Global Forces Breaking All the Trends

    by Richard Dobbs, James Manyika, Jonathan Woetzel ...
    Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Market Your Way to Growth

    8 Ways to Win

    by Philip Kotler, Milton Kotler ...
    Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to ... Read more

    $15.00 USD

  • Emerging Markets Rule: Growth Strategies of the New Global Giants

    by Esteban Garcia-Canal, Mauro F. Guillen ...
    SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHAREWinner of the 2013 Small Business Book Award - Top 10 OverallThe newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging ... Read more

    $19.49 USD

  • Global Marketing, Global Edition

    by Svend Hollensen ...
    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... Read more

    $42.99 USD

  • Harvard Business Review on Thriving in Emerging Markets

    by Harvard Business Review ...
    Beat local companies at their game.If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Manage risk in unstable environments- Ward off political threats to your business- Customize your business ... Read more

    $15.99 USD or Free with Kobo Plus

  • The Immigrant Exodus

    Why America Is Losing the Global Race to Capture Entrepreneurial Talent

    by Vivek Wadhwa ...
    A 2012 ECONOMIST BOOK OF THE YEARMany of the United States' most innovative entrepreneurs have been immigrants, from Andrew Carnegie, Alexander Graham Bell, and Charles Pfizer to Sergey Brin, Vinod Khosla, and Elon Musk. Nearly half of Fortune 500 companies and one-quarter of all new small businesses were founded by immigrants, generating trillions of dollars annually, employing millions of ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    by Clarke Caywood ...
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Read more

    $62.69 USD