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“peter cheverton”

Showing 1 - 12 of 12 results for “peter cheverton”
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  • Key Account Management

    Tools and Techniques for Achieving Profitable Key Supplier Status

    by Peter Cheverton ...
    An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward ... Read more

    $49.49 USD

  • Building the Value Machine

    Transforming Your Business Through Collaborative Customer Partnerships

    by Peter Cheverton, Kingsley Weber ...
    Building the Value Machine represents the type of business that many aspire towards - a business that is able to align its internal functions, including sales and marketing, in order to collaborate with its key customers and create real and unique value for mutual benefit.This book provides a solution to the challenge of finding the right organizational structures, the right planning and ... Read more

    $44.99 USD

  • Understanding the Professional Buyer

    What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves

    by Peter Cheverton, Jan Paul Van Der Velde ...
    Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship.In recent years the balance of power between buyer and seller has swung dramatically in favour of the buyer. Sellers are now faced with more ... Read more

    $41.99 USD

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  • Freemium

    Attract more customers and boost your sales

    by 50minutes ...
    Series Book 17 - Management & Marketing
    Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Read more

    $9.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • UnSelling

    The New Customer Experience

    by Scott Stratten, Alison Kramer ...
    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • State and Local Procurement

    A Practical Guide

    by NASPO ...
    The National Association of State Procurement Officials is proud to make State and Local Government Procurement: A Practical Guide, 2nd Edition, available to government decision makers, educators, the business community, and others interested in learning more about how responsible public purchasing should be conducted. Whether you are a seasoned procurement professional or new to the field, this ... Read more

    $31.49 USD

  • Customer Service Course - Necessary Skills For Effective Customer Service

    by Online Trainees ...
    The main focus of this course is to provide the necessary skills for effective customer service.The most important people in any successful organization are the staff. Without properly trained and motivated staff no company can provide an effective service to their customers.Well trained staff have confidence and enjoy their work. They are more effective in what they do, and are more capable to ... Read more

    $2.99 USD or Free with Kobo Plus

  • How to Sell More

    Tools and Techniques from Harvard Business Review

    by Harvard Business Review ...
    Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll ... Read more

    $8.99 USD or Free with Kobo Plus

  • Keeping the Funnel Full

    The Definitive Authority on Solution Selling

    by Don Thomson ...
    Overview of Book Who Should Read This Book? KEEPING THE FUNNEL FULL is written for sales professionals who sell to small businesses up to large corporations where there is usually more than one person involved in the decision-making process. The book is truly the Definitive Authority on Solution Selling. KEEPING THE FUNNEL FULL explains Don’s proven methods for converting Leads into Customers ... Read more

    $9.99 USD or Free with Kobo Plus

  • You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

    by David Sandler, David H. Mattson ...
    The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment"People make buying decisions emotionally and justify them logically."That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a ... Read more

    $22.69 USD

  • The Sales Manager's Guide to Greatness

    Ten Essential Strategies for Leading Your Team to the Top

    by Kevin F. Davis ...
    **2018 Axiom Business Book Award Winner, Silver MedalStraightforward advice for taking your sales team to the next level!**If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales ... Read more

    $8.69 USD or Free with Kobo Plus

  • How to Sell with NLP

    The Powerful Way to Guarantee Your Sales Success

    by Pat Hutchinson ...
    Pat Hutchinson established Quadrant 1 International and is currently Sales and Marketing Director at the company. Using NLP techniques long before she ever trained as an NLP trainer, Pat developed sales teams across the world including Europe, Asia and North America. Pat has since incorporated this experience into her NLP business teaching and currently uses NLP to help people in business. ... Read more

    $12.99 USD