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Strategic Sales Management

Insights and Guidance from Top Interim Managers

Edited by Peter Buchenau ...

Series series Business and Management (R0)
Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing – or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the ... Read more

$58.49 USD

Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing – or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the
... Read more

Driving Digital Strategy

A Guide to Reimagining Your Business

by Sunil Gupta ...

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Read more

$23.99 USD or Free with Kobo Plus

Also available as: Audiobook

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point
... Read more

Also available as: Audiobook
Digital @ Scale

The Playbook You Need to Transform Your Company

by Anand Swaminathan, Jürgen Meffert ...

A blueprint for reinventing the core of your businessValue in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of ... Read more

$18.00 USD

Also available as: Audiobook

A blueprint for reinventing the core of your businessValue in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of
... Read more

Also available as: Audiobook
Industry X.0

Realizing Digital Value in Industrial Sectors

by Eric Schaeffer ...

Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by ... Read more

$37.99 USD

Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by
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Retail Marketing and Branding

A Definitive Guide to Maximizing ROI

by Jesko Perrey, Dennis Spillecke ...

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.The second edition of Retail Marketing and Branding includes the following updates:* New and updated case examples* Updated figures and examples throughout* New interviewers with recent experiences* Additional chapters ... Read more

$51.00 USD

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.The second edition of Retail Marketing and Branding includes the following updates:* New and updated case examples* Updated figures and examples throughout* New interviewers with recent experiences* Additional chapters
... Read more
From Vision to Version - Step by step guide for crafting and aligning your product vision, strategy and roadmap

Strategy Framework for Digital Product Management Rockstars

by Daniel Thulfaut ...

Have you ever wondered why some products or services just felt right to you? The truth is, success is not coming from an earth-shattering vision or from being charismatic. Success in product development and product management is about connecting the dots and translating the right vision into the right product. There is no foolproof recipe for product strategy. But there is a process that enables ... Read more

$17.99 USD

Have you ever wondered why some products or services just felt right to you? The truth is, success is not coming from an earth-shattering vision or from being charismatic. Success in product development and product management is about connecting the dots and translating the right vision into the right product. There is no foolproof recipe for product strategy. But there is a process that enables
... Read more
Six Sigma Business Scorecard, Chapter 3 - Need for the Six Sigma Business Scorecard

by Praveen Gupta ...

This chapter comes from the Second Edition of Six Sigma Business Scorecard , which is filled with performance-measuring techniques that can be used throughout a corporation. This guidebook was designed to translate an organization's mission and business strategies into performance measures and operating objectives. Widely used around the world, it has become the linchpin of an integrated approach ... Read more

$6.99 USD

This chapter comes from the Second Edition of Six Sigma Business Scorecard , which is filled with performance-measuring techniques that can be used throughout a corporation. This guidebook was designed to translate an organization's mission and business strategies into performance measures and operating objectives. Widely used around the world, it has become the linchpin of an integrated approach
... Read more
Transformation in Times of Crisis

Eight Principles for Creating Opportunities and Value in the Post-Pandemic World

by Nitin Rakesh, Jerry Wind ...

Winner of the International Business Book of the Year Award 2021Winner of the Silver Stevie for Best Business Book“I wish I had written this book!” Philip Kotler, Father of Modern MarketingThis urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia ... Read more

$9.99 USD

Winner of the International Business Book of the Year Award 2021Winner of the Silver Stevie for Best Business Book“I wish I had written this book!” Philip Kotler, Father of Modern MarketingThis urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia
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Operations and Supply Management 4.0

Industry Insights, Case Studies and Best Practices

by Marc Helmold, Brian Terry ...

Series series Business and Management (R0)
Fierce competition, globalisation and the permanent liberalisation of markets have changed the face of supply chains and operations drastically. Companies, which want to survive in a hostile environment, must establish the optimum combination of supply and operations. This book provides a holistic and practical approach to operations management 4.0 and supply management 4.0. It combines operations ... Read more

$58.49 USD

Fierce competition, globalisation and the permanent liberalisation of markets have changed the face of supply chains and operations drastically. Companies, which want to survive in a hostile environment, must establish the optimum combination of supply and operations. This book provides a holistic and practical approach to operations management 4.0 and supply management 4.0. It combines operations
... Read more
Digitalization & Change Management

Incl. Bonus – Artificial intelligence & companies, leadership between hierarchy & automation, innovative technology & future perspectives in the world of work

by Simone Janson ...

Series series Goals Ready Edition
Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable ... Read more

$11.89 USD or Free with Kobo Plus

Also in the 8th revised and improved edition, published by a government-funded publisher involved in EU programs and a partner of the Federal Ministry of Education, you receive the concentrated expertise of renowned experts (overview in the book preview), embedded in an integrated knowledge system with premium content and 75% advantage. At the same time, you do good and support sustainable
... Read more
IT Strategy

Making IT Fit for the Digital Transformation

by Volker Johanning ...

Series series Computer Science (R0)
Create an IT strategy for your company with this book.In seven consecutive steps, this book presents the development of an IT strategy for manufacturing companies with the possibility of practical implementation using ready-made worksheets. It looks at all the issues relevant to an IT strategy, from deriving the IT strategy from the corporate strategy to creating the application and sourcing ... Read more

$58.49 USD

Create an IT strategy for your company with this book.In seven consecutive steps, this book presents the development of an IT strategy for manufacturing companies with the possibility of practical implementation using ready-made worksheets. It looks at all the issues relevant to an IT strategy, from deriving the IT strategy from the corporate strategy to creating the application and sourcing
... Read more
Business Problem-Solving and Strategy

Manga for Success

by Takayuki Kito, Keisuke Yamabe ...

Series series Manga for Success
A FUN AND APPROACHABLE WAY TO LEARN IMPORTANT BUSINESS PRINCIPLESDo you want to improve your business performance? Or are you looking for a basic understanding of business strategy? Whatever your reason for picking up this book, Business Problem-Solving and Strategy: Manga For Success makes business strategy concepts easy to understand using practical examples and situations. You’ll read about ... Read more

$13.00 USD

A FUN AND APPROACHABLE WAY TO LEARN IMPORTANT BUSINESS PRINCIPLESDo you want to improve your business performance? Or are you looking for a basic understanding of business strategy? Whatever your reason for picking up this book, Business Problem-Solving and Strategy: Manga For Success makes business strategy concepts easy to understand using practical examples and situations. You’ll read about
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Driving Digital Strategy

Digital @ Scale

Industry X.0

Retail Marketing and Branding

From Vision to Version - Step by step guide for crafting and aligning your product vision, strategy and roadmap

Six Sigma Business Scorecard, Chapter 3 - Need for the Six Sigma Business Scorecard

Transformation in Times of Crisis

Operations and Supply Management 4.0

Digitalization & Change Management

IT Strategy

Business Problem-Solving and Strategy

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