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“pete blackshaw”

Showing 1 - 12 of 12 results for “pete blackshaw”
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  • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

    Running a Business in Today's Consumer-Driven World

    by Pete Blackshaw ...
    In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and ... Read more

    $5.99 USD

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  • Creating Competitive Advantage

    Give Customers a Reason to Choose You Over Your Competitors

    by Jaynie L. Smith, William G. Flanagan ...
    In this invaluable guide, a renowned international consultant teaches you how to identify and leverage your company’s competitive advantage to grow your business and stand out from the competition.“Ought to be mandatory reading for all entrepreneurs.”—Miami HeraldWhy should I do business with you . . . and not your competitor?Whether you are a retailer, manufacturer, distributor, or service ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    by Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Read more

    $19.49 USD

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    by Ville Maila, Markus Ståhlberg ...
    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

    $41.39 USD

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    by Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Read more

    $23.39 USD

  • Wal-Mart: The Bully of Bentonville

    How the High Cost of Everyday Low Prices is Hurting America

    by Anthony Bianco ...
    The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors, ... Read more

    $4.99 USD

  • Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    by Bob Garfield, Doug Levy ...
    Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's ... Read more

    $5.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Wallet Allocation Rule

    Winning the Battle for Share

    by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye ...
    Customer Loyalty Isn't Enough—Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is ... Read more

    $12.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Consumed

    Rethinking Business in the Era of Mindful Spending

    by Andrew Benett, Ann O'Reilly ...
    As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the ... Read more

    $9.89 USD or Free with Kobo Plus

  • The Everything Guide to Customer Engagement

    Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business

    by Linda Pophal ...
    Expert advice and strategies for winning--and keeping--customers!Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services when it comes to customer loyalty and retention. ... Read more

    $2.99 USD

  • Superconsumers

    A Simple, Speedy, and Sustainable Path to Superior Growth

    by Eddie Yoon ...
    Not your average consumer.Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers-they’re superconsumers.Although small in number, ... Read more

    $23.09 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Rule of Thumb: A Guide to Customer Service and Business Relationships

    by Lisa Clonch Tschauner ...
    In today's business world, the customer service experience is the most critical component that leads small businesses to remarkable success. Good service can be a business owner's greatest asset if it is properly implemented, practiced on a regular basis, and customized to meet the needs and wants of customers. The good relationships entrepreneurs have with customers will be essential to growing ... Read more

    $4.99 USD or Free with Kobo Plus