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pedro lenz

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  • Strategic Marketing in Tourism Services

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    Edited by Metin Kozak, Luisa Andreu ...
    Series series Routledge Advances in Tourism
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    Edited by Anna Farmaki, Nikolaos Pappas ...
    Series series New Directions in Tourism Analysis
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    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... Read more

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  • Tourism Impacts, 2nd Edition

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    Perspectives on Business and Policy in the Travel Industry

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