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The Millennial Mind

A Survival Guide for All Generations in the Digital Age.

by Paula Limena ...

This is a trend compilation book and a tutorial for understanding the Information Society. The reinvention of many perspectives is the key for decoding new opportunities, and no one can be left behind. The books purpose is to assist different age groups to face and decode the main ruptures between pre-internet generations and the already digital native. As we know, the 2020 thinking machines ... Read more

$5.39 USD

This is a trend compilation book and a tutorial for understanding the Information Society. The reinvention of many perspectives is the key for decoding new opportunities, and no one can be left behind. The books purpose is to assist different age groups to face and decode the main ruptures between pre-internet generations and the already digital native. As we know, the 2020 thinking machines
... Read more

The Brand Gap, Revised Edition

by Marty Neumeier ...

Series series AIGA Design Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Read more

$27.39 USD

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five
... Read more
Thinking in New Boxes

A New Paradigm for Business Creativity

by Alan Iny, Luc De Brabandere ...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now ... Read more

$5.99 USD

Also available as: Audiobook

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now
... Read more

Also available as: Audiobook
Is the Internet Changing the Way You Think?

The Net's Impact on Our Minds and Future

by John Brockman ...

Series Book 7 - Edge Question Series
$12.99 USD
Storynomics

Story-Driven Marketing in the Post-Advertising World

by Thomas Gerace, Robert McKee ...

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his ... Read more

$17.99 USD

Also available as: Audiobook

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his
... Read more

Also available as: Audiobook
Superminds

The Surprising Power of People and Computers Thinking Together

by Thomas W. Malone ...

From the founding director of the MIT Center for Collective Intelligence comes a fascinating look at the remarkable capacity for intelligence exhibited by groups of people and computers working together.If you're like most people, you probably believe that humans are the most intelligent animals on our planet. But there's another kind of entity that can be far smarter: groups of people. In this ... Read more

$12.99 USD

From the founding director of the MIT Center for Collective Intelligence comes a fascinating look at the remarkable capacity for intelligence exhibited by groups of people and computers working together.If you're like most people, you probably believe that humans are the most intelligent animals on our planet. But there's another kind of entity that can be far smarter: groups of people. In this
... Read more
Rotman on Design

The Best on Design Thinking from Rotman Magazine

Edited by Roger Martin, Karen Christensen ...

Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Read more

$44.69 USD

Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer
... Read more
Big Mind

How Collective Intelligence Can Change Our World

by Geoff Mulgan ...

A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This “bigger mind”—human and machine capabilities working together—has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results? ... Read more

$20.19 USD

Also available as: Audiobook

A new field of collective intelligence has emerged in the last few years, prompted by a wave of digital technologies that make it possible for organizations and societies to think at large scale. This “bigger mind”—human and machine capabilities working together—has the potential to solve the great challenges of our time. So why do smart technologies not automatically lead to smart results?
... Read more

Also available as: Audiobook
The Power of the 2 x 2 Matrix

Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions

by Alex Lowy, Phil Hood ...

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They ... Read more

$57.00 USD

By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They
... Read more
The Trend Forecaster's Handbook

Second Edition

by Martin Raymond ...

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight.Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the ... Read more

$4.99 USD

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight.Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the
... Read more
Power of Impossible Thinking, The

Transform the Business of Your Life and the Life of Your Business

by Colin Cook, Yoram (Jerry) Wind ...

50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!!The power of change: create new thinking for new solutions!Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site.The Power of Impossible Thinking is about getting better ... Read more

$17.29 USD

50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!!The power of change: create new thinking for new solutions!Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site.The Power of Impossible Thinking is about getting better
... Read more
For the Win, Revised and Updated Edition

The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact

by Kevin Werbach, Dan Hunter ...

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION…."—Daniel H. Pink, Author, DriveWhy can't life—and business—be fun?For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin ... Read more

$13.69 USD

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION…."—Daniel H. Pink, Author, DriveWhy can't life—and business—be fun?For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin
... Read more

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The Millennial Mind

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The Brand Gap, Revised Edition

Thinking in New Boxes

Is the Internet Changing the Way You Think?

Storynomics

Superminds

Rotman on Design

Big Mind

The Power of the 2 x 2 Matrix

The Trend Forecaster's Handbook

Power of Impossible Thinking, The

For the Win, Revised and Updated Edition

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