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“paul trott”

Showing 1 - 2 of 2 results for “paul trott”
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  • Innovation Management and New Product Development

    by Paul Trott ...
    Innovation Management and New Product Development by Trott is an established book on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The eBook keeps you abreast ... Read more

    $37.49 USD

  • Managing Technology Entrepreneurship and Innovation

    by Paul Trott, Dap Hartmann, Patrick van der Duin, Victor Scholten, J. Roland Ortt ...
    Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience mentoring students as they turn their technological ideas into real-life business ventures. .The text ... Read more

    $94.99 USD