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paul roetzer

Showing 1 - 12 of 12 results for “paul roetzer
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  • The Marketing Agency Blueprint

    The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

    by Paul Roetzer ...
    Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and ... Read more

    $27.00 USD

  • The Marketing Performance Blueprint

    Strategies and Technologies to Build and Measure Business Success

    by Paul Roetzer ...
    Discover what's possible when the art and science of marketing collideThe Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing ... Read more

    $17.00 USD

  • Marketing Artificial Intelligence

    AI, Marketing, and the Future of Business

    Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.The truth is, AI possesses the power to change everything.While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a ... Read more

    $12.99 USD

  • Audiobook

    Marketing Artificial Intelligence

    AI, Marketing, and the Future of Business

    Narrated by Paul Roetzer ...

    Unabridged

    6 hours 18 min

    **Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.The truth is, AI possesses the power to change everything.**While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a ... Read more

    $25.99 USD

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    The 48 Laws of Power

    by Robert Greene ...
    Narrated by Don Leslie ...

    Abridged

    9 hours 53 min

    Cunning, instructive, and amoral, this controversial bestseller distills 3,000 years of the history of power into 48 well-explicated laws. Law 1: Never Outshine the Master. Law 3: Conceal Your Intentions. Law 7: Get Others to Do the Work for You, but Always Take the Credit. Law 15: Crush Your Enemy Totally. Law 33: Discover Each Man's Thumbscrew.These are the laws of power in their unvarnished ... Read more

    $24.99 USD

  • Audiobook

    Atomic Habits

    An Easy & Proven Way to Build Good Habits & Break Bad Ones

    by James Clear ...
    Narrated by James Clear ...

    Unabridged

    5 hours 35 min

    **The #1 New York Times bestseller.Over 25 million copies sold!Translated into 60+ languages!Tiny Changes, Remarkable Results**No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny ... Read more

    $20.00 USD

  • Managing Content Marketing

    The Real-World Guide for Creating Passionate Subscribers to Your Brand

    Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Read more

    $7.99 USD or Free with Kobo Plus

  • Like, Follow, Share

    Awesome, Actionable Social Media Marketing to Maximize Your Online Potential

    by Suse Barnes ...
    Social Media Tips and Strategies for Entrepreneurs, Creatives and FreelancersIn the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business's social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an ... Read more

    $10.69 USD

  • The Founder's Dilemmas

    Anticipating and Avoiding the Pitfalls That Can Sink a Startup

    Series series The Kauffman Foundation Series on Innovation and Entrepreneurship
    Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations ... Read more

    $15.99 USD

  • Ghost Wars

    The Secret History of the CIA, Afghanistan, and bin Laden, from the Soviet Invasion to September 10, 2001 (Pulitzer Prize Winner)

    by Steve Coll ...
    **Winner of the Pulitzer Prize for Nonfiction • A New York Times bestseller“The CIA itself would be hard put to beat his grasp of global events . . . Deeply satisfying.” —The New York Review of Books**From the award-winning and bestselling author of Directorate S and The Achilles Trap comes the explosive first-hand account of America's secret history in Afghanistan.To what extent did America’s ... Read more

    $8.99 USD

  • The Lean Startup

    How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    by Eric Ries ...
    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Read more

    $12.99 USD

  • The Chief AI Officer's Handbook

    Master AI leadership with strategies to innovate, overcome challenges, and drive business growth

    Empower your leadership with this detailed guide for CAIOs and business leaders to drive innovation, address complex challenges, and implement ethical AI strategies Free with your book: PDF Copy, AI Assistant, and Next-Gen ReaderKey FeaturesExplore practical frameworks for effective AI team building and team managementImplement and Optimize AI Agents and Agentic Systems through design and ... Read more

    Was $40.99 USD Now $35.99 USD or Free with Kobo Plus